Three Reasons Why Your Last Marketing Campaign Failed

Marketing campaigns can fail for a number of reasons. Even with the best planning, creativity, and outreach methods, sometimes the desired results are simply not seen. However, failure doesn’t necessarily mean that the entire plan should be tossed or reworked from scratch. Taking a step back and evaluating the campaign provides insight into the areas that can be improved upon.

The video marketing experts at Cinecut Creative want to share the three most common reasons that marketing campaigns fail are:

  • Wake Forest Business VideosIt Missed the Target Audience. Understanding the audience is crucial for a marketing strategy’s success. Also, it goes beyond knowing who they are and how to reach them. It’s important to assess whether or not their questions were answered by the campaign, or if perhaps it was too general for them to relate to. Take a look at other market research studies to determine how well your business knows the target audience, and how to reach them effectively.
  • It Came at the Wrong Time. The campaign needs to be relevant to the audience’s needs, which requires planning for distribution at the proper time. If it’s summertime, the audience is unlikely to be concerned about Thanksgiving or Christmas related advertisements. However, they would be interested in relevant seasonal products and activities. Poor timing is an easy fix if the marketing strategy fails -simply redistribute at the proper time and see the difference in conversion rates.
  • The Message Missed the Mark. This ties into the points above. Whether the message of the campaign wasn’t properly integrated across all platforms, or if it was poorly developed overall, if the content itself is unsuccessful it needs to be reevaluated. Even creative or original ideas can flop, causing the message to be unheard or undesired at the time of its distribution. Again, keep the audience and their needs in mind when brainstorming for future campaigns.

It’s not the end of the road for your business if recent marketing strategies failed to deliver the desired results. Contact our video production and marketing experts at Cinecut Creative to receive valuable insight on how to improve your next campaign!


4 Key Elements Required for a Successful Video Script

Successful marketing videos are a mix of stunning visuals and dynamic narratives. However, when producing these videos, it’s important to not focus solely on the visual aspects, but to also spend time developing coherent and relatable scripts.

Even the most impressive business videos will fall short of the end goal if the script is poorly executed. Like a good story, there are specific elements that video scripts should incorporate in order to communicate the message effectively.Writing Goals On Notepad

Video production experts at Cinecut Creative offer the four key elements that every script should contain.

  • Introduction with Initial Hook. For the viewer, the first 30 seconds of a video will generally determine if they will continue watching. This is because they will be able to ascertain whether or not the video is beneficial to them. Since this is such a small timeframe, it is crucial to begin the video script by addressing the target audience and their concerns.
  • The Problem. This section is meant to further address the “pain points” that the audience experiences. Here, it’s best to determine what they’re struggling with and assure them that you understand their problem. By relating to the viewer, you will gain their trust and generate further interest in what you have to say.
  • The Overall Message. Here is where you propose the message that the video was made to convey. Perhaps this is a solution to the problem, or simply a valuable piece of truth that alleviates the viewer’s pain. The key here is to make this the most memorable aspect of the script, so a concise sentence is the best way to deliver.
  • The Resolution. Elaborate on the message and how this will benefit the viewer and improve their situation. Give a couple of descriptive examples to drive the point home before coming to a powerful close containing a call to action. Direct them to the company website for more information, or even pitch a free demo trial. Either way, tell them what the next step will be.

The script will often be the first aspect of development in the production process, but it’s important to dedicate time and effort into its creation. By including the above elements, the script is sure to be successful and will further drive the appeal of the video. Contact Cinecut Creative today to receive expert advice on your business video’s narrative!


How to Use Videos in Your Marketing Strategy

When it comes to digital marketing, utilizing video content is key for success. Videos are not a passing trend, but a solid tactic to incorporate into existing marketing strategies to improve online presence. After all, one-third of all online activity is streaming video content and 87% of online marketers are using it.Marketing

Our video production experts at Cinecut Creative know the ins and outs of producing high-quality videos that are sure to boost an existing marketing strategy. If the thought of incorporating videos into existing campaigns seems intimidating, have no fear! We have some excellent ideas to help any business get started!

A few ways to start utilizing videos in an existing marketing strategy are:

  • Customized Landing Pages. When online users click a hyperlink that directs them to a landing page, conversion rates will boost up to 80% when video content is displayed.
  • QR Codes. Those little boxy barcodes can be linked to YouTube, so when people scan the code on their smartphone, they will be directed to web videos instantly.
  • Showcase Videos at Events. At an event, use video marketing before, during and after the event is sure to increase energy as well as customer engagement.
  • Social Media. Many mobile users are connected via sites like Facebook, Twitter, LinkedIn and Instagram. Also, 92% of mobile video consumers will share those videos with others.
  • When sending out marketing emails, including video content will lead to a 200-300% increase in click-through rate.

Business and marketing videos are taking the online world by storm, and overall video advertisement spending will reach $5.4 billion in 2016.  So if your business is ready and has a need for video content, contact our video production experts at Cinecut Creative today!


How to Develop an Effective Video Marketing Plan

Video marketing is a valuable tactic for both big and small businesses. More companies are choosing to utilize videos and are even expanding budgets in order to produce highly effective content. As more videos emerge, it will be important to produce and distribute engaging content to help your business stand out among the crowd. So what exactly makes a video marketing strategy successful?

Video production experts at Cinecut Creative recommend businesses remember these 3 things when creating an effective video marketing strategy.

  • Raleigh Video CreationHave a Compelling Story-Line. Viewers generally love shorter video content –they’re quick and easy to watch while remaining informative. Keep this in mind when producing videos for marketing purposes. Instead of creating lengthy content that covers everything in three minutes, consider releasing short videos each week that follow a story-line. Create a vision for what the message will be and how it can be delivered in small doses.
  • Make it Engaging. Videos that are engaging will get more views and more shares. Using humor and showing personality are great ways to make viewers eager to watch and keep watching. Also, consider adding elements like visually-stunning cinematography and appropriate music to stimulate viewers while they watch.
  • Solve a Problem. When viewers can relate to a problem or a need, they’re likely to also relate to the solution that is presented. If your business provides a service, produce videos that show how that service is beneficial and provide real-world examples like client testimonials. If the business is marketing a product, tell the viewer why that product is necessary and exemplify how it is useful.
  • Use a Call to Action. Strong videos don’t always end with a cliff-hanger. Viewers want to be entertained and left wanting more, but for businesses it’s important to finish on a high note and give them a call to action. Should they check out a website for more details? Sign up for a newsletter? Forward the video to other viewers? Give them something to do, and they will do it.

Video marketing is not another passing trend that will fizzle out, but it is here to stay and will continue to thrive. Businesses that incorporate an effective video marketing strategy will see a boom in business as well as customer loyalty and satisfaction. Contact us at Cinecut Creative today to get started!


How to Use Video Marketing in Your Small Business

For small businesses, creating strategic marketing plans may seem overwhelming as there are many tactics to choose from. Between social media, email, radio and more, endless options may leave business owners wondering where to start.Raleigh Business Videos

The video production experts at Cinecut Creative believe that small businesses in the Triangle will benefit from getting their brand recognized; what is the best way to do that? By using video content that gives the business a face and personality.

Small business owners should remember these three things when considering video content for marketing purposes:

  • Videos are Popular. Videos are increasing in popularity for a reason –they’re successful and can be shared easily –so business owners should consider allocating funds specifically for video ads. Yes, they may cost a pretty penny, but there are options if your business does not have a large budget for video production. Stimulating music coupled with still photos and voice-overs are an effective way to introduce your business to the community, without breaking the bank with excessive editing and digital effects.
  • Personality and Humor. According to Burst Media, comedy is the most popular form of online video content ranking at 39%, followed by news (33%) and music (31%). This doesn’t mean your business needs to stage a slapstick routine to generate views, but it does indicate a certain preference among viewers. Humanizing your business videos with personality and humor will help to engage viewers while encouraging them to relate to your brand on a personal level.
  • Videos are Viewed Most on Mobile Devices. 92% of mobile video consumers will share videos with others, according to Invodo. This is good news for small businesses that are posting video content on multiple platforms. Creating YouTube channels, Facebook business pages, Twitter accounts, or LinkedIn profiles and uploading business videos will ensure that they are viewed and then shared easily by users.

Videos open the door for potential customers to get a feel for your business by introducing them to the company in an informative and entertaining way. Contact us today at Cinecut Creative to see how we can help your small business get started!


What is Your Business Missing Out On Without Video Marketing?

If your business is not using video marketing, you’re missing out! Both big and small businesses are taking advantage by implementing videos into their current digital marketing plan. This isn’t simply another quick marketing trend situation, but an effective marketing strategy with substantial data to prove it.Business Videos

There are many reasons why videos are great -they help build trust between clients and customers, and they’re entertaining! But there’s more to it than that.

Production experts at Cinecut Creative know the benefits of using great video content. Six ways videos can improve your current marketing plan are:

  • Boosts Online Presence. Both B2B and B2C marketers says video is one of the top three social media marketing tactics. By implementing business videos in social media marketing, there are more views and shares to help establish brand awareness online. With over three billion internet users, you can reach a lot of people!
  • Increases Email Open Rates. Simply using the word ‘video’ in an email’s subject line will boost open rates by 19% and click-through rates by 65%.
  • Increases Conversion Rates. Landing pages that feature videos are shown to increase customer conversion by 80%. So, a 1-minute video on your company’s webpage could generate more business!
  • More People Buy After Watching. What’s the secret to getting people to buy a product? Show them how it solves a problem, or why they need it! 64% of consumers are more likely to buy a product after watching a video online that describes it.
  • People Prefer Videos. Not only are they entertaining, they’re usually quick to watch and provide more information than text can convey. 59% of senior executives will choose videos over text if they’re available.
  • Video Use Will Continue to Increase. Marketing budgets for video production are said to reach $5.4 billion this year. By 2017, 74% of internet traffic is predicted to be accounted for by video streaming.

These facts are just the tip of the iceberg when it comes to the benefits of video marketing. If your business isn’t currently using videos, it’s time to start strategizing to do so. Contact us at Cinecut Creative today to see how we can get you started!