One of the most important aspects of video production actually occurs after filming takes place. The post-production procedures of editing are integral to the overall process and allow the video’s vision to come to life in a spectacular way.
So, what exactly is involved in video editing? Today’s technology allows for non-linear editing, which is essentially using digital software to edit any specific part of recorded footage at any time. There are multiple programs available on any platform, and this allows for much more creative liberty among editing teams.
Our video experts at Cinecut Creative share the common goals of the editing process and how they may be achieved:
- Remove/Add Footage. Generally, filming involves shooting multiple shots and takes to allow teams to have more variety in the footage being compiled. This is beneficial since some shots may have better clarity than others, and editing teams are able to cut the unwanted or flawed shots and keep the takes that shine.
- Create Narrative Clarity. Every video has an overall goal to accomplish such as telling a story, providing company information, or presenting a product demonstration. It is rare that the filming process achieves this goal perfectly from start to finish, so editing is necessary to help the narrative come to life in a way that makes sense to the audience.
- Create a Tone for the Video. In relation to editing for narrative clarity, editors are able to set a specific mood or tone for the video to help aid in achieving its goal. Training videos will probably be more successful if they’re light-hearted and engaging, whereas client testimonials may reach more people if they’re relatable and appeal to emotion. There is a lot of artistic creativity allowed in the editing process to make any vision come to life.
- Add Special Effects/Elements. Adding music and graphics, or using editing techniques such as dissolves or rapid cuts can also help to set the tone for the video. These effects can enhance the “wow” factor for an audience, thus leaving a lasting impression after viewing. However, it is important to incorporate appropriate effects, since a somber video addressing a customer’s pain point will be unlikely to benefit from distracting animations and upbeat music.
Film crews and editing teams work hand-in-hand to create stunning videos that can deliver a message, impress an audience, and provoke further action. Contact us at Cinecut Creative today to give your business a boost with professional and experienced production crews.
Putting the final touches on a marketing video and preparing for distribution is a rewarding time. Now that the filming and editing stages are done there is great content to be shared with the world! It can be tempting to simply embed the video onto the company website and let it share itself, but there is a better way.
Social media platforms come in many forms and each one has a unique design to enhance the user experience. This means that the same video that is successful on YouTube won’t see the same success on Instagram. Luckily, there are ways to navigate each platform and post effective content.
Our experts at Cinecut Creative recommend learning the following information about various platforms to use video content effectively.
- Millions of people scroll through Facebook Newsfeeds every day. So with such a large audience and Facebook algorithmically prioritizing video content, it’s a perfect platform for sharing. It’s best for short videos around 1-2 minutes that are fun or informative since users are browsing quickly. In addition, Facebook autoplays videos without sound, so videos that make sense without sound are ideal.
- When visiting YouTube, users are specifically browsing for videos and will likely be more open to longer, more complex content. For this reason, there is no video length limit and content choice could include anything from product demos to educational videos.
- Like Facebook, Instagram videos autoplay on silent and are limited to 15 seconds. This makes it ideal for visually stunning videos like teasers, brief trailers, direct messages from the company, etc. Incorporating relevant hashtags will ensure that video content
- Although not a huge platform for video, Twitter can be a quick springboard for content that drives users elsewhere based on calls to action. With a length limit of 30 seconds, teasers are best in order to get users to link to website content with full-length versions.
Videos aren’t necessarily a “one size fits all” for each platform, but using them respectively will benefit users in the end since they get the ultimate experience. Contact us at Cinecut Creative today for more information on how to effectively distribute your video content!
Training videos are excellent tools for today’s business owners that need to ramp-up both new and current employees. Using videos can reduce overall costs of training, keep employees engaged in the process, and they can accommodate many learning styles.
Despite all of these advantages to using videos for training purposes, it is possible to produce a poor video that misses the mark. So what exactly makes for a great training video?
Our experts at Cinecut Creative share three things necessary to create effective and engaging training videos:
- Story Structure. People love stories! They use an easy formula to keep viewers engaged and they can be repeated time and time again to create a library of successful training videos. Follow the basic formula by providing an introduction, a topic setup, an explanation, and a wrap up. This will give the viewer a sense of a beginning, middle, and end in order for them to make connections and learn efficiently.
- Good Script. This ties in with the story structure since the content of the video needs to be coherent and make sense to the viewer. Using too much jargon without providing definitions, or rambling on a bit too much can equally affect whether or not a viewer is able to absorb the information presented. Be sure to take the time to write and edit the script by speaking it out loud -you’ll be surprised with how different something may sound to the ear compared to reading it.
- Good Actors. Even if you have the perfect story structure with a stellar script, poor acting can create unintended reactions among viewers ranging from laughter to frustration. The goal is to make the training video informative and believable, so invest in good actors who can get your point across in an engaging and professional way.
The benefits of using training videos for employees are numerous, and producing them can be a learning experience for the employer, too! If your business is in need of insight into the filming or editing process, contact us at Cinecut Creative today!
Raleigh business owners can gain a lot from using videos in their businesses, but there isn’t only one type of video to use. At Cinecut Creative, we have seen many Raleigh attorneys use videos to introduce their attorneys to potential clients in order to gain trust. Raleigh restaurants use marketing videos to introduce their location, restaurant, and food to potential customers. There are many ways to use business videos in a Raleigh business that can help gain clients, maintain clients, or train staff.
4 of the most common uses of business videos in Raleigh area businesses are:
- Marketing Videos. There are a variety of types of marketing videos, but the most common is when the business owner or marketing professional introduces their company, their product or service, and why to choose this company. This is most commonly known as an elevator pitch on video.
- Testimonial Videos. Testimonial videos are a type of marketing video, but it allows the businesses’ customers explain why it is valuable to choose the business. These are extremely successful marketing videos because it allows the customers to do the selling for the company.
- Internal, Training Videos. It is easier for business owners or managers to train one time, to a computer, instead of training each individual employee multiple times. Videos are a great way to ensure that each employee starts off with the same amount of information.
- Introduction Videos. Introduction videos can be considered a form of a marketing video. These videos are used when there is one individual that is chosen to work with instead of an entire company. A great example of businesses that can take advantage of introduction videos are attorneys, doctors, therapist, and coaches.
Is it time for a new business video or maybe a marketing video? Contact Cinecut Creative to set up a conversation about the business and the video production needs.