The steady rise of social media and video marketing has made lead generation a bit difficult. Luckily, YouTube has a solution to this problem which allows businesses to create optimized video ad campaigns specifically designed for email list generation.
YouTube video ads will appear when people search for various keywords that match the ad targeting. They’ll either appear before watching a video or as sponsored ads in the sidebar. Either way, the design of the ad will determine whether people decide to click.
The video experts at Cinecut Creative recommend four tips for a YouTube video marketing campaign for email lead generation:
- Pick a Video to Promote. Businesses with YouTube channels already set up will be good to go since the videos must be uploaded to the platform. For those that aren’t, take a few minutes to create a custom channel where the business videos will archive. The next step would be to visit YouTube’s ad campaign launch page where the video link will be pasted into the ad field that appears.
- Use Lead Generating Copy. Even if the video itself is impressive, there will be no clicks on the ad if the headline and description is not relevant to the target audience. For growing an email list, it’s best to offer a free benefit to signing up, such as a newsletter or ebook. The free benefit entice users to click-through and provide their email addresses. Be direct and concise in these fields so users are driven to sign up.
- Identify Target Audience. The YouTube AdWords tool allows marketers to target an audience specifically by country and region, as well as gender, age, and interests. No matter the business goals, this customization offers limitless possibilities for how the ad is distributed.
- Don’t Skimp on Budget. YouTube recommends a daily budget of $10.00 and a willingness to spend around $0.25 per view. This spending is just enough to test the video ad campaign and track data over time. If marketing goals aren’t being met, consider adjusting some of the ad details listed above.
Within minutes, businesses can utilize a new form of digital marketing through customized YouTube ads. This approach is a quick an easy way to experiment with new methods of lead generation. Need help on how to get started? Or, want other information related to video production options in Raleigh? Contact us at Cinecut Creative today!