4 Scientific Reasons Why Video Marketing is Successful

We’ve heard numerous statistics about how videos are better than text for successful marketing campaigns, but why exactly are they more effective?

Understandably, there are scientific reasons as to why businesses will see conversion rates increase after utilizing videos. After all, the human experience is perceived with the five senses, and our visual perception accounts for 83% of how we experience the world around us.

Our staff at Cinecut Creative share four scientific reasons that emphasize why our brains are more responsive to video marketing campaigns:Video Production in Raleigh, NC

  • Videos Are Stimulating. Visuals, especially containing motion, will grab our attention much quicker than text. 90% of the information processed by our brains is visual, so we are highly adapted to noticing visual stimuli and even process it 60,000 times faster than text.
  • Videos Relay the Message Quicker. Since our brains process visuals faster than text, time is saved for the viewer when learning about a product or service. Sometimes text is ambiguous, interpreted incorrectly, or takes longer to absorb. Since one minute of video equals 1.8 million words of text, the amount of accurate information processed by viewers will increase and in less time.
  • Videos Are Memorable. If you sit through a lecture and are asked a week later to recall it, you’re more likely to remember visual-spatial information as opposed to verbatim speech. This is because visual information is stored in long-term memory centers of the brain, making it accessible for future reference. And, 80% of viewers remember a video ad they’ve watched in the last 30 days, making video a powerful tool for marketers desiring longevity.
  • Videos Trigger Emotion. Reading a sad story may spark temporary feelings of sadness, but seeing someone cry will provoke a greater emotional response in those who witness it. Again, this testifies to the power of visual stimuli. Images that incite emotional responses will cause our brains to release oxytocin (the hug hormone) and further provokes feelings of empathy, which is beneficial for establishing feelings of brand connection and trust.

As we can see, the science behind video marketing success is compelling and rather undeniable. Videos are optimal for information processing and establishing emotional connections, making them a perfect medium for businesses to utilize. Contact us at Cinecut Creative and start planning your business’s next video marketing campaign!