Videos are an excellent addition to any current marketing strategy in place. Small business owners may think that they’re a bit expensive to produce and edit, but good video content doesn’t necessarily require bells or whistles to be impressive.
It’s also not difficult to start making videos that work within current marketing campaigns for a seamless integration. Videographers and editors at Cinecut Creative have worked with business owners to create relevant and entertaining video content for this very purpose.
4 ways to incorporate videos in order to enhance current marketing campaigns are:
- Explainer Videos. These videos are easy to produce. They can also convey a lot of information to the audience in a short timeframe. These can be sent through emails or embedded on a web page for people to learn more about a specific service or the business overall.
- Videos on Landing Pages. Including hyperlinks to other pages in emails or from the homepage of a website is a good way to entice people to click and continue their browsing. Including a video on the landing page is even better and can help boost conversion by up to 80%.
- SEO: Videos are typically preferred content in keyword searches. So, including lots of SEO-rich content in the video’s description and title will help to boost visibility. Business owners have many options here by posting videos to YouTube or having them directly embedded on their websites. Either way, traffic is sure to increase with easy to find videos.
- Calls to Action. Viewers engage with video content at a higher rate than text-only content. The text is easy to skim over, but videos are usually engrossing. Video call for the viewer to continue their engagement in other ways. A few call to actions is to move to another part of the website or sign up for company updates.
These are only a handful of potential uses for video in current marketing campaigns. Triangle business owners can benefit from implementing videos into their marketing and have fun while producing them. Contact our video experts at Cinecut Creative today to learn more about how to incorporate video content into your business’s marketing strategy!