4 Ways Video Marketing Impacts SEO Value

Small businesses throughout the Triangle are quickly learning that SEO isn’t just another buzzword. Search engine optimization can make the difference between a business’s web page being viewed or not.SEO

One of the best tools to ensure click-throughs is video marketing. Videos help to improve a business’s SEO drastically, resulting in more pulls from keyword searches, and longer stretches of viewer engagement.

The experts at Cinecut Creative have broken down the top four ways that video marketing can positively impact a business’s SEO: 

  • Increase Rank in Google SERP. The first page of a Google search is a coveted place for a business’s web page. 62% of Google searches result in a video. And, many of those results will be displayed on the first page of the search. Videos will rank a web page higher in search results than plain text, so small businesses will benefit from including videos in their marketing plan.
  • Higher Click-Through Rates. Search results with videos are favorable to plain text results since they have a 41% higher rate of click-throughs. This is awesome because more people will be drawn to a page containing a video, and they’ll be more likely to linger and explore further once they’ve reached the landing page.
  • Longer Viewer Engagement. Once people click on the video link, they’re likely to stay about 2 minutes longer than if the page. The longer a user is on a website, the more value that is communicated to Google about that page. In turn, this will help to increase its rank in search results.
  • Videos are Shareable. People love to share content that they find either helpful or meaningful. They will be more likely to share links to pages that contain videos. This is a great free promotion for small businesses looking to get their name out to the public. However, this can also increase the SEO value of their pages.

Videos are changing the marketing game in a major way. Both small and big businesses are benefiting from incorporating videos into their current marketing campaigns. Interested in utilizing videos that will add SEO value? Contact us at Cinecut Creative today!