For most businesses looking to grow their online presence, video marketing is a go-to strategy to get started. But, there may be some who’ve uploaded a few videos that aren’t getting views, aren’t seeing many results, or perhaps they’ve plateaued and need a few tips for a boost to the next level.
There is good news for those stuck in a rut since many video and search engine gurus are releasing tips and tricks to help businesses see the results they’re aiming for.
4 tips from our video gurus at Cinecut Creative to help take business videos to the next level are:
- Use Storytelling Techniques. This is pretty simple to accomplish, and can be incorporated in many ways. Some videos fall flat because they aren’t engaging, or viewers don’t necessarily see the point in continuing to watch. By providing them with characters involved in a story arch, the door opens up for them to stay tuned for the next installment in, what may come to be, a video series.
- Add an Interactive Transcript. These are awesome and tie-in directly to the video itself. It’s a JavaScript plugin that displays a scrolling transcript aligned with the speech in the video. Users can click on any word of the transcript to jump to that point in the video. This enhances the user experience and keeps them engaged with the video content.
- Add Closed Captions. HMTL5 makes this an easy addition, so the video editing process won’t be derailed by including text. This can help increase the amount of time viewers spend with a video, since our brains naturally want to read text when it’s displayed. Also, it can benefit viewers who may not have access to sound at the time of watching the video.
- Use SEO Tricks. When the video is being uploaded and distributed, litter it with keywords. Use the title and description areas to incorporate tags and keywords that the bots will crawl through and display in user search results.
Utilizing these ideas will surely help any video get a quick boost in visibility and promote viewer engagement. Need more information on how to incorporate these ideas? Contact us at Cinecut Creative!