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3 Ways that Branding Influences Video Creation

Branding is an ideal way for business owners to present the face of their company and give it personality. Why is this important? Well, brand personalities tend to resonate with people, and people are integral to a successful business.Branding with Videos

Creating a brand can not only encourage customer loyalty but also demonstrate how a company fits into the lives of people. A great way to convey the brand to an audience is through videos. Video provides a visual experience that people will engage with and, most importantly, remember.

Videographers at Cinecut Creative encourage businesses creating a brand to understand the following ways in which branding can influence video creation:

  • Video Strategy. The brand’s image or message will determine how video should be incorporated. Really think about the role that videos can play in the brand’s story, and then consider the needs related to video production to make it happen. Will an information video work best, a comical introduction video, or a product demonstration? Take the time to plot this out in the beginning to get a vision for the process.
  • Script Writing and Editing. The audience will engage with visual content easily, but they will connect more with relevant scripts that are easy to follow. Some words look great when written down, but they may sound completely different when spoken aloud. The brand’s message will really shine in these moments, so it’s critical to have a script that reaches the audience in a natural way.
  • Distribution: How a brand engages with people is also important to consider when creating videos. Take note of the business’s active social media accounts. Does the business take advantage of a YouTube channel? What about apps like Instagram and Snapchat? Each platform has guidelines for shareable content. A video that performs well on one platform may not always deliver similar results on another. The means of distribution will affect production and script, so keep this in mind when brainstorming.

There are many ways that a business can use videos when creating brand identity and even more benefits to incorporating an interactive personality into that brand. Our video experts at Cinecut Creative have plenty of ideas for branding business videos, so contact us today to learn more about how to get started!

3 Common Reasons Why Marketing Campaigns Fail

For small business owners, it is crucial to have a solid marketing campaign to drive business and boost visibility. There are numerous resources to utilize including social media, videos, and other online strategies. However, marketing campaigns are not foolproof, and sometimes they miss the mark.Marketing Fail

Luckily, identifying the root of a failed campaign is rather easy after evaluating the data. After finding these stumbling blocks, the strategy can be reworked to achieve different results.

3 of the most common reasons marketing campaigns fail are:  

  • Didn’t Reach the Target Audience: It’s a plain fact that a marketing campaign will fall flat immediately if the message goes to the wrong audience. Businesses should evaluate the demographics of the people they’re attempting to connect with and then appeal to them directly. Learn what they read or what their main pain-point is and use that information to reach them more effectively.
  • Sent the Wrong Message: Conversely, the strategy may reach the right audience, but the message wasn’t relevant. This ties into knowing the target audience thoroughly, so understanding what they need and when they need it. Keep their persona in mind as the content is developed so it meets their needs.
  • The Timing Was Off: Sometimes all aspects of the strategy are executed flawlessly but the end goals are still not met. This could be due to timing, overall. The audience may benefit from a service or product, but if it doesn’t meet their current needs they’re won’t buy. When a marketing campaign is strategically timed, business owners will see more success from their efforts overall.

With so many resources available for video marketing services, it can be overwhelming for a business owner who is just getting started. The video experts at Cinecut Creative specialize in producing high-quality videos to aid in the marketing process. From testimonials to introduction videos, your business will be off to a great start. Contact us today to learn more about video marketing today!

4 Ways Video Marketing Impacts SEO Value

Small businesses throughout the Triangle are quickly learning that SEO isn’t just another buzzword. Search engine optimization can make the difference between a business’s web page being viewed or not.SEO

One of the best tools to ensure click-throughs is video marketing. Videos help to improve a business’s SEO drastically, resulting in more pulls from keyword searches, and longer stretches of viewer engagement.

The experts at Cinecut Creative have broken down the top four ways that video marketing can positively impact a business’s SEO: 

  • Increase Rank in Google SERP. The first page of a Google search is a coveted place for a business’s web page. 62% of Google searches result in a video. And, many of those results will be displayed on the first page of the search. Videos will rank a web page higher in search results than plain text, so small businesses will benefit from including videos in their marketing plan.
  • Higher Click-Through Rates. Search results with videos are favorable to plain text results since they have a 41% higher rate of click-throughs. This is awesome because more people will be drawn to a page containing a video, and they’ll be more likely to linger and explore further once they’ve reached the landing page.
  • Longer Viewer Engagement. Once people click on the video link, they’re likely to stay about 2 minutes longer than if the page. The longer a user is on a website, the more value that is communicated to Google about that page. In turn, this will help to increase its rank in search results.
  • Videos are Shareable. People love to share content that they find either helpful or meaningful. They will be more likely to share links to pages that contain videos. This is a great free promotion for small businesses looking to get their name out to the public. However, this can also increase the SEO value of their pages.

Videos are changing the marketing game in a major way. Both small and big businesses are benefiting from incorporating videos into their current marketing campaigns. Interested in utilizing videos that will add SEO value? Contact us at Cinecut Creative today!

How To Optimize Video Use Among Multiple Social Media Platforms

Videos can be used for many different things and can be used across many different platforms. They can be used as training, marketing, or just funny videos to post online.  No matter what they’re used for, remember that different platforms have different uses and requirements.Social Media Videos

Making one video can be challenging enough, but making a different video for each individual platform can be extremely tedious and ineffective. What our team at Cinecut Creative has seen is one video that can be shared among all types of different marketing and social media platforms are much more advantageous for Raleigh business owners.

3 guidelines to ensuring a marketing videos are able to be used on any platform are:

  • The length of video: Different platforms may require different lengths, such as Instagram and Twitter, while others may not. Thus, it is important to monitor the length of the video. To do this, keep the length short enough to keep the viewers’ attention and just long enough to get the point across.
  • Initial content: Initial content is very important. Therefore, the first 5-10 seconds of a video can make it or break it. Make the intro very catchy and flashy to grab the viewer’s attention. Some digital marketing platforms, such as Facebook, have auto-play features. Auto-play is where the video starts playing automatically without audio. Thus, if you have a catchy intro, then people are more likely to view the whole video.
  • Content Format: The format can be almost as important as the content itself. Therefore, following the format of the most crucial information first, increases the likelihood of a response.

Need help with creating corporate videos or other business videos? We would love to help you with that! Visit our website to contact us and let us create something special for you.

Why Video Should Be Used in Marketing

Many Raleigh business owners have put videography on the back burner of their marketing campaigns. They feel as though it is too costly with too low of a response rate.Marketing Videos

There are so many positive impacts of marketing videos in a marketing campaign. And, the entire campaign does not have to be video. Video can be one of the follow-up pieces in a marketing campaign.

9 impacts of marketing videos that Cinecut Creative has seen with our Raleigh businesses who use marketing videos are:

  1. Improved SEO. Adding videos to a website increases chances of appearing on the first page of a Google search result by as much as 53%.
  2. Stronger Consumer Attention. It has been proven that of all types of mediums, videos are able to demand the most consumer attention.
  3. Higher Engagement. Visual content leads to high rates of engagement. People are more likely to share and comment on videos than other posts.
  4. Greater Optimization Opportunities. Measuring how much a video is consumed is easy. Because videos have a feedback loop, the click-through rate, drop-off points, or the number of times watched are noted.
  5. Higher Retention Rates. 65% of audiences are likely to watch more than three-quarters of a video, more so than a text-based post.
  6. Better Email Click-Through. It has been found that if an email includes a video with information, the click-through rates of the email are doubled.
  7. Stronger Emotional Connections. Facial expressions, music, images, and tone of voice are typically used to evoke emotion. These emotions positively impact consumer decision-making.
  8. Increased Consumer Conversions. More customers are converted when the video is used in marketing tactics. Research reveals that 71% of marketers say video conversion rates are higher than other forms of marketing content.

There are so much more ways that videos can impact a marketing campaign! Do you need some ideas on how videos can be implemented into an existing campaign? Then contact Cinecut Creative to start incorporating videos into your company today.

What Type of Videos Make a Successful Marketing Campaign

When it comes to planning a successful marketing campaign, videos are a crucial part of business advertising. Videos are a summarized snippet of the company introducing themselves while also furthering the consumers’ call to action response to the video content. Cinecut Creative knows which types of videos are staples of a successful marketing campaign that are crafted specifically for a company.Teaser Video

3 types of successful marketing campaign videos are:

  1. Company Introduction: This may seem obvious, but instead of adding boring dialogue, make the video interesting to the viewer! It is important to still exhibit professionalism, but remember that engaging viewers is vital to a video’s success. Formulate a dialogue that will string the viewer along by teaching something new about the company in a short video. Also, include the company’s values.
  2. Product/service launches: There is so much power in a teaser video for producing anticipation of a product or service launch. These teaser videos give loyal customers a chance to look forward towards what the company has in store for the future. Also, these videos engage new viewers by giving a short visual and launch date, which shows the innovate qualities of the company while adhering to a deadline.
  3. Product/service explanations: Short engaging product demonstrations or service explanations can follow a TV commercials’ storyline. But, make sure to not oversell and create doubt in the consumers’ minds about the product or service. Explanation videos are meant to create a demand for customers about the product or service that the company is offering. It is always important to improve a product/service by understanding and handling consumer reviews with great customer service.

When these videos are professionally done by a video production company, the business will see more people engaging with their website and social media platforms. Cinecut Creative, a professional video production company out of Raleigh, NC, knows how to create engaging videos for a company’s marketing campaign. Contact Cinecut Creative for marketing campaign videos today!

The Perks of Using Video for Business Training

The new employee training process for new employees can be a long process. Companies may differ in this aspect of operations, but there is one beneficial way to train employees that all companies can apply: video.Employee Training Videos

The video team at Cinecut Creative has seen that young employees are more than familiar with using videos. Training videos have proven to be one of the greatest advantages in a business, whether it’s making tutorials or video blogs or watching videos in order to learn about a subject. The integration of videos into business training is positive for various reasons.

4 reasons why every company should start using videos for training are:

  1. Video for training is inexpensive. Raleigh companies are bombarded with multitudes of costs, so it makes sense to want to minimize expenses. Training videos can save a lot of money on employee cost of trainers.
  2. Video for training is versatile. As far as content goes, it’s entirely up to the creator. Thus, a company can include whatever information it deems vital to the success of new hires, taking advantage of whatever time frame is offered for the training process.
  3. Video connects the learner in a deeper way. The combination of text, graphics, and images catches the attention of trainees.  Furthermore, including stories or anecdotes creates a personal connection between the hire and the company, igniting a sense of loyalty to the company.
  4. Videos make training more interactive. Interactive training videos put the power into the hands of the employee. Training videos make the learning experience self-directed. Thus, a self-directed learning experience typically leads to longer retention of material.

The training period is an integral part of the future success of trainees. Using business training videos will not only allow the Raleigh company reap the benefits but the new employees too. Using training videos to introduce a new work environment can help instill excitement in their future at the company.

To set up a video training plan with the Raleigh videography team at Cinecut Creative, click here to contact us now.

How Video Marketing Grows a Business

Creating a video marketing plan is fundamental to growing a business. Video is a popular marketing medium for businesses to connect with their clients/customers. A video marketing plan consists of website videos as well as social media videos. Depending on the digital marketing campaign, videos can help form an engaging sales pitch or detail more about the company. Cinecut Creative helps businesses create a web marketing videos for their marketing campaigns and websites to help them grow.

3 ways video marketing grows a business are:

  1. Viewer engagement: Videos help explain website content while also acting as an engagement booster. The video’s storyline should inspire people to continue engaging with the business’s website and social media platforms. Analyzing the demographics of viewers also helps businesses to determine the audience that the video needs to access.
  2. Business Awareness: Making more people aware of the business transfers into new clients/customers that can refer the products/services to other people. The best business videos are the ones that people want to share. Increasing inter-networking with video sharing helps to generate more awareness of the business. Making sure that the business’s website has video social media plugins allows the viewers to share the content.
  3. Client/Customer Loyalty: Having a face to the company that is represented in the video marketing campaign can make customers connect with the company. When a client/customer has a great experience with the product/service, they will keep coming back and will refer other people to their network. Videos have a way of summarizing a process or product description that helps to engage the client/customer.

Cinecut Creative, a professional video production company in Raleigh, NC helps business who are considering a video marketing campaign. Contact Cinecut Creative today for all video production and video marketing inquiries.

3 Interesting Benefits of Adding a Video to a Business Website

Videos are a great addition to any business website. They give information about the business and give a short summary of the page. Videos should always have a call to action at the end of the video to keep viewers engaged with the rest of the website. Creating more web traffic to other parts of the business website is encouraged through adding videos as well as adding hyperlinks within the page’s text. Cinecut Creative creates videos for businesses that can help increase web traffic to various parts of the business website in order for the user to gain more information about the company.Business videos

3 benefits of adding a video to a business website are:

  • Search engine optimization (SEO): Videos are a visual aid to help the audience stay engaged on the site. When a video is inputted into the page, there are hidden keywords that boost the SEO of the web page by adding to the various ways a company can be searched online. Whether it is through location, industry, or specific question, a website will rank higher with a video with hidden keywords.
  • Clicks to business website: A video is a visual aid. This visual aid should boost engagement through sharing on social media platforms. It also creates a link to the company’s website. When a viewer wants more information, the video creates a link to the business’s information. Videos with a high viewer count transfer into more business website clicks for the company. The longer a user stays on the website, the more money they will spend on the products and services.
  • Short summary packed with information: Videos are a way to keep the user engaged. Videos should give users a short summary packed with important information. A bad video lacks a storyline and call to action. Making a short video with the important facts included as well as a call to engage with other parts of the website is how a video should serve the web page.

Known for its business video production, Cinecut Creative, a local video production company in Raleigh, NC, can help businesses increase their website SEO as well as social media to website clicks. Call on Cinecut Creative, to answer any video production questions.

How to Distinguish a Company from Competitors with Videos

Companies can find themselves evenly matched with their competitors in terms of trying out the same marketing strategies. Make the extra effort by inputting videos into business websites and social media platforms that are formulated to distinguish a company from their competitors. Videos are a popular medium for companies to make their values and products/services known to consumers. Cinecut Creative has compiled a list of video tips to help companies, who want to distinguish themselves from their competitors.Raleigh video production

5 video production tips to help companies differentiate themselves from competitors are:

  1. Make the company have a “face”: This means that a company should have a spokesperson/ representative that is at the forefront of the videos. Usually, the “face” is a way for consumers to recognize the company.
  2. Solidify company values: Make sure that the video is exhibiting the company’s values and conduct. Some companies can find themselves caught up in trying too much, which makes the overall message of the company lost. Each business video should have a purpose, but also an underlying tone of the company.
  3. Succinct product/service explanation: Keep the demonstration/ explanation short and to the point. This helps to keep the viewer engaged and also makes the company look like they nailed down a sales pitch. Also, creating a storyline for these videos helps to ensure brevity and consumer wide understanding.
  4. Visually appealing videos: Make sure to pick a professional video production company that has a great understanding of the industries in the area. The video production company should communicate with the business to see what would be best visually for the video’s purpose. Also, the video should be innovative and engaging to the viewer.
  5. Call-to-action closing: Master a closing that keeps the viewers interested in the website, social media platforms, and more. The longer the computer user is engaged, the better the chance the computer user will turn into a loyal customer.

For all video production inquiries, contact Cinecut Creative, a local video production company in Raleigh, NC. They have an understanding of various industries and competitors in the area. Stand out among the competition with specialized business videos!