The first step is making the pivotal decision to integrate video into your business’s content marketing plan. However, the second step may be unclear for those who are new to using video in marketing. What happens next? What equipment is needed? What type of video should be produced?
Effective videos will engage and establish trust with viewers while ultimately furthering the company’s goals. There are multiple choices for video themes and styles, each with advantages for specific outreach goals.
The experts at Cinecut Creative recommend producing the following video types in order to grow your business:
- Introduction/Explainer Videos. Many businesses choose to start here in order to give viewers a glimpse into the company and its purpose. Show how to use a product, or share the inspiration for the services being provided. This lays a foundation for viewers to continuing building upon in future videos.
- Arguably one of the best ways to gain trust and rapport with potential customers is by sharing the success stories of current ones! Don’t bother hiring actors and giving them a script of trite marketing phrases. Instead, call on a loyal customer who is eager to share their experience and simply be ready to capture the magic while they tell their story.
- These are great videos to convey quick information in a stimulating and entertaining way. Aside from voicing, actors aren’t necessary and there’s no need for an entire production crew or a set! Plus, there are plenty of user friendly video editing and animation software options to choose from.
- Calls to Action. Successful video marketing campaigns are driven by a call to action. Should they sign up for a newsletter? Visit a website? Buy a product? Tell the viewer what to do next.
Incorporating videos in your marketing plan is a great first step toward changing the future of your business. Contact our video production experts at Cinecut Creative today if you have questions on how to get started!