Video marketing is a valuable tactic for both big and small businesses. More companies are choosing to utilize videos and are even expanding budgets in order to produce highly effective content. As more videos emerge, it will be important to produce and distribute engaging content to help your business stand out among the crowd. So what exactly makes a video marketing strategy successful?
Video production experts at Cinecut Creative recommend businesses remember these 3 things when creating an effective video marketing strategy.
- Have a Compelling Story-Line. Viewers generally love shorter video content –they’re quick and easy to watch while remaining informative. Keep this in mind when producing videos for marketing purposes. Instead of creating lengthy content that covers everything in three minutes, consider releasing short videos each week that follow a story-line. Create a vision for what the message will be and how it can be delivered in small doses.
- Make it Engaging. Videos that are engaging will get more views and more shares. Using humor and showing personality are great ways to make viewers eager to watch and keep watching. Also, consider adding elements like visually-stunning cinematography and appropriate music to stimulate viewers while they watch.
- Solve a Problem. When viewers can relate to a problem or a need, they’re likely to also relate to the solution that is presented. If your business provides a service, produce videos that show how that service is beneficial and provide real-world examples like client testimonials. If the business is marketing a product, tell the viewer why that product is necessary and exemplify how it is useful.
- Use a Call to Action. Strong videos don’t always end with a cliff-hanger. Viewers want to be entertained and left wanting more, but for businesses it’s important to finish on a high note and give them a call to action. Should they check out a website for more details? Sign up for a newsletter? Forward the video to other viewers? Give them something to do, and they will do it.
Video marketing is not another passing trend that will fizzle out, but it is here to stay and will continue to thrive. Businesses that incorporate an effective video marketing strategy will see a boom in business as well as customer loyalty and satisfaction. Contact us at Cinecut Creative today to get started!