Videos can be used for many different things and can be used across many different platforms. They can be used as training, marketing, or just funny videos to post online. No matter what they’re used for, remember that different platforms have different uses and requirements.
Making one video can be challenging enough, but making a different video for each individual platform can be extremely tedious and ineffective. What our team at Cinecut Creative has seen is one video that can be shared among all types of different marketing and social media platforms are much more advantageous for Raleigh business owners.
3 guidelines to ensuring a marketing videos are able to be used on any platform are:
- The length of video: Different platforms may require different lengths, such as Instagram and Twitter, while others may not. Thus, it is important to monitor the length of the video. To do this, keep the length short enough to keep the viewers’ attention and just long enough to get the point across.
- Initial content: Initial content is very important. Therefore, the first 5-10 seconds of a video can make it or break it. Make the intro very catchy and flashy to grab the viewer’s attention. Some digital marketing platforms, such as Facebook, have auto-play features. Auto-play is where the video starts playing automatically without audio. Thus, if you have a catchy intro, then people are more likely to view the whole video.
- Content Format: The format can be almost as important as the content itself. Therefore, following the format of the most crucial information first, increases the likelihood of a response.
Need help with creating corporate videos or other business videos? We would love to help you with that! Visit our website to contact us and let us create something special for you.