Let’s admit it: we love our smartphones and can’t imagine life without them now. Smartphones give us the power of limitless information, instant communication, and stunning visual entertainment are right at our fingertips. For video marketing purposes, these devices offer a way for businesses to capture videos quickly at any time!
However, even though our smartphones come equipped with awesome cameras (especially Apple’s iPhone), they aren’t always reliable for quality footage. So, should businesses and video marketing professionals use iPhones to shoot videos?
Our video production experts at Cinecut Creative think it’s best to avoid shooting marketing videos with iPhones because:
- Poor Image Stabilization. That sounds like a loaded insult considering iPhone is praised for its visual components, but for videos there is a drawback. The newest versions have a system for image stabilization, but even the steadiest of hands can make mistakes. This means tripods may still be necessary, when the benefit of using a mobile device should be the hand-held aspect of shooting. Also, the digital zoom feature doesn’t actually use optical lens zooming, so basically the picture is being blown up which can create grainy pixelization.
- Need Lots of Light. iPhone footage looks considerably better with substantial light. It can be tricky (and expensive) to get quality studio lights, and depending on where the filming is located this can pose a problem if the natural light is not good.
- Audio is Tricky to Work With. A standard video is easy to record. Furthermore, the audio may be decent since the internal microphone is close and not moving around. But, for videos with motion, capturing high-quality audio is difficult with an iPhone. There are options for external microphone packs, but considering the cost associated it would be easier to just use a professional video camera and avoid any mishaps with recording.
Although iPhones are great tools for many purposes. But, for marketing videos, they are likely not the best option available. For more information about videography services in Raleigh, give us a call at Cinecut Creative today!