Businesses that lack videos on their website may be losing web traffic. Users want to gather information about the business and its products and services. An introductory video works as a short sales pitch to garner the users’ attention and call-to-action. Videos can also serve other purposes when placed on other web page tabs.
3 ways to utilize video advertising when designing a web page:
- Home Page Video: After inserting the major information at the top of the web page such as business name, logo, social media plugins, and tabs, make sure to put in the business purpose question followed by the business introductory video. The home page should be easy on the eyes, but still informative. Also, put contact information on the home page because it is the most searchable page for the business.
- Services/Products Tabs Videos: Defining the services/products offered is vital to the user’s understanding of the business. Each tab acts as a general point for the video to market and define the service. These videos tend to be shorter than the introductory video, but give more specific information. Instead of a lengthy, long-winded paragraph detailing services, create the personal approach by inserting a video that engages the users’ attention to certain aspects of a service/product.
- About Us Page Video: This video answers two questions: “How did this business grow over the years” and “How did the idea for the business come about?” This video is personal to every business and also helps the users personally engage with the business in order for them to see how the business has achieved its goals. Creating user loyalty is key to the sustainability of the business and it is key to the referral process.
Videos engage the web page user and encourage them to click through multiple tabs to learn more about the business. Cinecut Creative builds videos for businesses that help fill the gaps in the web page design that were previously filled with lengthy, vague, or unexplained text/content. For more information on how to add videos to a business page, contact Cinecut Creative.
A good video marketing campaign is like a recipe -it takes several key ingredients to get the desired outcome. Many business owners believe the most important ingredients to be the aspects of the video itself. After all, what is a great video without cutting-edge editing, animations, and other effects?
However, it should be noted that even the most stunning video will be ineffective if it reaches the wrong people. This is why targeting an audience and learning everything about them is a crucial step in the video marketing process. So, how exactly do businesses get an insight into who their videos should reach?
Our experts at Cinecut Creative suggest that businesses use the following strategies to define a target audience and how to reach them.
- Determine Demographical Information. Take
a step back and determine who would benefit most from the company’s products or services. How old are they? Are they predominantly male, female, or both? Where do they live? What do they watch? What’s their income? Answering these questions will provide a solid foundation to appeal to them.
- Analyze their Search Techniques. What platforms are they using? What keywords are they searching for? How long are they watching the videos they choose? These pieces of information will help to tailor the video during the production and distribution stages so as to reach the targeted audience successfully.
- Check Out the Competition. No harm in seeing what your competitors are doing, if it’s working for them at least (definitely don’t want to mimic poor techniques). Take a look at the type of content that is appealing to their audience, how they distribute it, and other factors that influence a video’s reach.
Defining and reaching your target audience is important for seeing success when implementing a video marketing campaign. For more information on how to target them, or tools that are useful for doing so, contact us at Cinecut Creative today!
Business owners that have started to implement video marketing strategies can attest to how powerful they are as a tool to reach an audience. However, some may not be seeing the desired benefits such as increased conversion rates. This may be due to a problem that’s easy to fix: the videos aren’t getting enough views.
This is no problem for our video experts at Cinecut Creative, who specialize in helping businesses and marketers get the best out of their video content.
3 things to consider when looking to increase the amount of views your video receives:
- SEO Optimization. Put yourself in the shoes of the target
audience: how are they finding videos in the first place? Most likely they will run a keyword search and sift through content from there. Make sure the video’s description, transcript, category, and other data points include those keywords so that the video is initially pulled in the search. Then, include a click-worthy title and a captivating thumbnail to further entice them into viewing.
- Ask for Subscriptions. Maybe viewers aren’t aware that there is new video content for them to enjoy. A simple solution is to create a channel for them to subscribe to where new videos are presented to them automatically, without the hassle of a search on their end. This also helps foster accountability for consistent new video uploads, don’t let the people down!
- Organize the Content. Sloppy organization is an easy way to lose viewer interest. They may love the content they’re seeing and want more, but they can’t find it, or the videos play out of sequence (if there is one intended). Creating a channel and organizing it well with playlists per topic is an effective method for maintaining viewer interest and making their experience as seamless as possible.
There are more tips and tricks to utilize for businesses to see results in their video marketing campaigns. Interested in learning more? Contact us at Cinecut Creative today!