Tag: business video production

Videos are a great tool in marketing! But, all of the statistics are about the impact of a video that has been watched. Thus, it is important to get individuals viewing the videos. A few of the Cinecut Creative customers have come up with really creative ideas on how to get their videos viewed more.

It is important to have the video on the company website and on YouTube. In addition to placing videos online, there are other marketing campaigns that can enhance the videos results.

4 marketing campaigns Cinecut Creative clients have used to help more individuals view their online videos are:

1. Create a Social Media Campaign: Take the video link, either on the website or on YouTube, and share it on all social media platforms. This is a great place to start! But, creating ads on the individual platforms has helped quite a bit.
2. Include in Email Campaigns: When sending a monthly email newsletter or a marketing newsletter, include a link to the video. This will allow individuals who don’t naturally spend time on the website or on social media to get access to the video.
3. Play At An Event: Many Raleigh businesses host or sponsor events. Take advantage of the individuals at those events. Share the video that you have created at that event and then let them know where they can see it again.
4. Use Your Referral Partners: Everyone has gained business by “Word of Mouth” or individuals who share information about the business. It is important to know your referral partners. Then, you can ask them to share the video with their networks.

Don’t these sound like great ways to get a business video watched? But, maybe the video you want to share isn’t exactly what you want it to be. We would love to help create a video that will help engage all audiences no matter how they find the video. Contact our team at Cinecut Creative to get started today.

Businesses that hire a video production company should make themselves aware of the video production process. The process varies based on what the company wants for the videos and on what the company provides for the budget. Cinecut Creative has created a short list of tips for businesses that are unaware of the video production process.

3 crucial tips for businesses during the video production process include:

1. Stick to a budget: All businesses should be aware of the budget for the video project. They should know what they are paying for in terms of the video process. Any adjustments to the budget should be communicated by the video production company to the client for approval. Having an open conversation about the cost breakdown can prevent miscommunications. Making the video production process go smoothly helps to garner a sustaining business relationship.
2. Structured yet flexible timeline: The video production process has a timeline of steps that are completed until the final product. Referring back to the budget point, the timeline is similar in that it should always be communicated to the client. The client should also know the timeline may be flexible, but the final video should be within their targeted window of completion. Video production has many moving parts, which requires a flexible timeline for certain video projects.
3. Create a useful outline to draft a script: Businesses should come up with a script outline for the video in order to summarize key points while also knowing the purpose of the video. Communicating efficiently to the video production company formulates a final video that is approved by everyone.

Based out of Raleigh, NC, Cinecut Creative can answer business related video production process questions. When considering a video production company for business videos, contact Cinecut Creative.