Video has surged as a marketing method front-runner for businesses to build brands that advertise products and services. The audience has the chance to interact with the video by connecting with the video’s content. That connection is essential to businesses’ brands because it helps bridge the viewer’s action of watching to the viewer’s action of buying.
3 ways video marketing influences the advertising industry are:
- Video influencers: They are people that have built their personal brand through video platforms. They make deals with businesses feature their products. Their subscribed audience already has made a connection with the person and then they start making connections with wanting their lifestyle. The brand utilizes this advertising because the creator to viewer connection is already established.
- Live video: It will be the next marketing platform for brands to utilize to their advantage. Showing the product launches in real time will build anticipation and may result in a higher demand for the product. People can access and follow their interests in real time right in their hands. Businesses utilizing live video hold the power to keep their target audience notified of every step in the process in building a brand’s product.
- Video sharing: The ability to share information with each other creates a web of interconnected audiences. By building a network of video sharing, a business can reach audiences of varying demographics. Awareness is what results of sharing. These shared connections will consider buying the product based off of their connection to the person who shared it.
Advertising through video brings more information to a product. Video marketing enacts different ways to build a connection with the targeted audience. For more information on how to build a video marketing plan, contact Cinecut Creative.