Marketing campaigns can fail for a number of reasons. Even with the best planning, creativity, and outreach methods, sometimes the desired results are simply not seen. However, failure doesn’t necessarily mean that the entire plan should be tossed or reworked from scratch. Taking a step back and evaluating the campaign provides insight into the areas that can be improved upon.
The video marketing experts at Cinecut Creative want to share the three most common reasons that marketing campaigns fail are:
It Missed the Target Audience. Understanding the audience is crucial for a marketing strategy’s success. Also, it goes beyond knowing who they are and how to reach them. It’s important to assess whether or not their questions were answered by the campaign, or if perhaps it was too general for them to relate to. Take a look at other market research studies to determine how well your business knows the target audience, and how to reach them effectively.- It Came at the Wrong Time. The campaign needs to be relevant to the audience’s needs, which requires planning for distribution at the proper time. If it’s summertime, the audience is unlikely to be concerned about Thanksgiving or Christmas related advertisements. However, they would be interested in relevant seasonal products and activities. Poor timing is an easy fix if the marketing strategy fails -simply redistribute at the proper time and see the difference in conversion rates.
- The Message Missed the Mark. This ties into the points above. Whether the message of the campaign wasn’t properly integrated across all platforms, or if it was poorly developed overall, if the content itself is unsuccessful it needs to be reevaluated. Even creative or original ideas can flop, causing the message to be unheard or undesired at the time of its distribution. Again, keep the audience and their needs in mind when brainstorming for future campaigns.
It’s not the end of the road for your business if recent marketing strategies failed to deliver the desired results. Contact our video production and marketing experts at Cinecut Creative to receive valuable insight on how to improve your next campaign!