Why Video Should Be Used in Marketing

Many Raleigh business owners have put videography on the back burner of their marketing campaigns. They feel as though it is too costly with too low of a response rate.Marketing Videos

There are so many positive impacts of marketing videos in a marketing campaign. And, the entire campaign does not have to be video. Video can be one of the follow-up pieces in a marketing campaign.

9 impacts of marketing videos that Cinecut Creative has seen with our Raleigh businesses who use marketing videos are:

  1. Improved SEO. Adding videos to a website increases chances of appearing on the first page of a Google search result by as much as 53%.
  2. Stronger Consumer Attention. It has been proven that of all types of mediums, videos are able to demand the most consumer attention.
  3. Higher Engagement. Visual content leads to high rates of engagement. People are more likely to share and comment on videos than other posts.
  4. Greater Optimization Opportunities. Measuring how much a video is consumed is easy. Because videos have a feedback loop, the click-through rate, drop-off points, or the number of times watched are noted.
  5. Higher Retention Rates. 65% of audiences are likely to watch more than three-quarters of a video, more so than a text-based post.
  6. Better Email Click-Through. It has been found that if an email includes a video with information, the click-through rates of the email are doubled.
  7. Stronger Emotional Connections. Facial expressions, music, images, and tone of voice are typically used to evoke emotion. These emotions positively impact consumer decision-making.
  8. Increased Consumer Conversions. More customers are converted when the video is used in marketing tactics. Research reveals that 71% of marketers say video conversion rates are higher than other forms of marketing content.

There are so much more ways that videos can impact a marketing campaign! Do you need some ideas on how videos can be implemented into an existing campaign? Then contact Cinecut Creative to start incorporating videos into your company today.