Businesses that hire a video production company should make themselves aware of the video production process. The process varies based on what the company wants for the videos and on what the company provides for the budget. Cinecut Creative has created a short list of tips for businesses that are unaware of the video production process.
3 crucial tips for businesses during the video production process include:
- Stick to a budget: All businesses should be aware of the budget for the video project. They should know what they are paying for in terms of the video process. Any adjustments to the budget should be communicated by the video production company to the client for approval. Having an open conversation about the cost breakdown can prevent miscommunications. Making the video production process go smoothly helps to garner a sustaining business relationship.
- Structured yet flexible timeline: The video production process has a timeline of steps that are completed until the final product. Referring back to the budget point, the timeline is similar in that it should always be communicated to the client. The client should also know the timeline may be flexible, but the final video should be within their targeted window of completion. Video production has many moving parts, which requires a flexible timeline for certain video projects.
- Create a useful outline to draft a script: Businesses should come up with a script outline for the video in order to summarize key points while also knowing the purpose of the video. Communicating efficiently to the video production company formulates a final video that is approved by everyone.
Based out of Raleigh, NC, Cinecut Creative can answer business related video production process questions. When considering a video production company for business videos, contact Cinecut Creative.
When creating videos for businesses, it is important to focus the video’s content. The videos are featured on the website, but also are part of the marketing campaign of the business. Focusing the videos helps to split up informative content among the topic ideas. Cinecut Creative helps businesses create a business marketing videos in order for them to market their websites.
Some areas of informative content in business videos are:
- Home Page Introduction: The homepage is the landing page that gives the first impression of the business. The introductory video should be short yet engaging to the viewer. To make a video engaging, include snippets of informative content as well as a call-to-action. The goal of a home page business video is to keep the user on the website with multiple clicks on tabs. The longer the user stays on the page the more likely they are interested in the product/service.
- Business Updates: When the business as a whole does an event for the community, highlight it on a designated community page. The page’s content then uses local keywords to get local customers/clients. Showing that the business is dedicated to the community helps a business garner loyalty from the community. Also, when a business includes a new service/product, input it at the top of the services page. Use informative keywords to help display the service/product updates.
- Frequently Asked Questions: There are ways to frame FAQs without designating a whole web page to it. Utilizing a business video can help relay informative content about the buying, selling, or refunding process without the hassle of scrolling down the web page.
As a video production company in Raleigh, Cinecut Creative knows the benefits of utilizing business videos with informative content. When deciding how to implement a business video marketing campaign, contact Cinecut Creative.
Videos help businesses to not only talk about their services, but also give more insight into who is interacting with the website. Having this insight is crucial to knowing the audience of the business. Videos are a way to widen the business’s viewership. Also, they direct web traffic to the existing audience. Cinecut Creative creates videos that can build upon previously established website interaction in hopes to connect with the next client that interacts with the website.
3 ways a video improves a website for a business are:
- Boosting engagement: In terms of engagement, a video should bring about a call to action by the viewer. They should feel engaged to want to know more and click through more pages to gather more information. When embedding a video into a web page, the video can also have keywords in its sub text that will make the web page rank higher when searched by a user. Make the video have a searchable title and description filled with keywords.
- Analyzing viewership: A business should know who is interacting with the website and how they can capitalize off that interaction. Widening the viewership helps to widen the awareness of the business’s presence while also finding ways to keep the viewers on the site longer. If the website is focusing on a super specific audience, a video may broaden the reach of the business.
- Sharing through social media: Make sure that the video and webpage are equipped with social media plugins for viewers and users to share the content. Social media sharing is the easiest way for a business to gain more interaction. People from different networks that act as influencers will let others know of the business and its services.
With a professional video production company, making videos for a business’s website is an easy process. For all video production and video marketing questions, contact Cinecut Creative, a local video production company in Raleigh, NC.
Marketing video production has a selection process and timeline that involves many factors. Decisions are made throughout the process that involve adjusting the budget and editing video content. These decisions should always keep the best interest of the business in mind. Cinecut Creative knows how to make these video production decisions while also creating content that works well with the business.
3 important factors for marketing video production are:
- Developing Content: A successful marketing video has a theme that is explained in three parts: introduction, short sales pitch/summary, and closing. The amount of content correlates with the length of the video. Succinct yet informative videos not only keep the viewer engaged, but also keep the video production costs low. Longer videos require more content creation and editing as well as a bigger budget for location rental and videographer payment.
- Picking a Location: The backdrop of a marketing video is important because it sets the tone for the entirety of the video. Shooting a video onsite also requires location rental fee and scheduling ahead of time. Depending on the business and its products/services, the location varies from a green screen, a city/nature landscape, or an office setting. Remember to make sure all the permits are in order, if choosing to produce a video onsite.
- Selecting Actors: It is important to have actors that are consistent throughout the marketing video. A large pool of actors and extras requires a bigger budget. Some marketing videos do not include actors, but instead have a voiceover. Pick someone that enunciates their speech that will also command the viewers’ attention.
Remember to hire professionals that know how to create a marketing video that achieves the goal of the business. For all video production inquiries, contact the experts at Cinecut Creative!
Businesses that lack videos on their website may be losing web traffic. Users want to gather information about the business and its products and services. An introductory video works as a short sales pitch to garner the users’ attention and call-to-action. Videos can also serve other purposes when placed on other web page tabs.
3 ways to utilize video advertising when designing a web page:
- Home Page Video: After inserting the major information at the top of the web page such as business name, logo, social media plugins, and tabs, make sure to put in the business purpose question followed by the business introductory video. The home page should be easy on the eyes, but still informative. Also, put contact information on the home page because it is the most searchable page for the business.
- Services/Products Tabs Videos: Defining the services/products offered is vital to the user’s understanding of the business. Each tab acts as a general point for the video to market and define the service. These videos tend to be shorter than the introductory video, but give more specific information. Instead of a lengthy, long-winded paragraph detailing services, create the personal approach by inserting a video that engages the users’ attention to certain aspects of a service/product.
- About Us Page Video: This video answers two questions: “How did this business grow over the years” and “How did the idea for the business come about?” This video is personal to every business and also helps the users personally engage with the business in order for them to see how the business has achieved its goals. Creating user loyalty is key to the sustainability of the business and it is key to the referral process.
Videos engage the web page user and encourage them to click through multiple tabs to learn more about the business. Cinecut Creative builds videos for businesses that help fill the gaps in the web page design that were previously filled with lengthy, vague, or unexplained text/content. For more information on how to add videos to a business page, contact Cinecut Creative.
The first step is making the pivotal decision to integrate video into your business’s content marketing plan. However, the second step may be unclear for those who are new to using video in marketing. What happens next? What equipment is needed? What type of video should be produced?
Effective videos will engage and establish trust with viewers while ultimately furthering the company’s goals. There are multiple choices for video themes and styles, each with advantages for specific outreach goals.
The experts at Cinecut Creative recommend producing the following video types in order to grow your business:
- Introduction/Explainer Videos. Many businesses choose to start here in order to give viewers a glimpse into the company and its purpose. Show how to use a product, or share the inspiration for the services being provided. This lays a foundation for viewers to continuing building upon in future videos.
- Arguably one of the best ways to gain trust and rapport with potential customers is by sharing the success stories of current ones! Don’t bother hiring actors and giving them a script of trite marketing phrases. Instead, call on a loyal customer who is eager to share their experience and simply be ready to capture the magic while they tell their story.
- These are great videos to convey quick information in a stimulating and entertaining way. Aside from voicing, actors aren’t necessary and there’s no need for an entire production crew or a set! Plus, there are plenty of user friendly video editing and animation software options to choose from.
- Calls to Action. Successful video marketing campaigns are driven by a call to action. Should they sign up for a newsletter? Visit a website? Buy a product? Tell the viewer what to do next.
Incorporating videos in your marketing plan is a great first step toward changing the future of your business. Contact our video production experts at Cinecut Creative today if you have questions on how to get started!
As businesses grow and expand, many new employees begin the on-boarding process and must go through training. For decades, individual or class training has taken place in-person and on-site. However, there’s a more efficient way to instruct new hires or to ramp-up current employees on new technology.
Training videos are an invaluable resource in this regard. They are easily distributed and accessible to anyone with an internet connection, making them an ideal method of providing consistent information to people on a larger scale.
Our video production experts at Cinecut Creative share four advantages to creating business training videos for today’s workforce:
- Cost Effectiveness. Planning and executing in-person training classes can be both time-consuming and expensive. Between travel arrangements for corporate trainers to producing training materials for employees, there are numerous factors to consider. Utilizing the power of video can help to alleviate the demands that in-person training requires, especially when looking at total costs.
- Employee Engagement. Videos have been shown to be an effective tool used to keep people engaged. Also, they’re memorable to those who view them. For example, 80% of viewers recall a video ad they’ve viewed in the last 30 days. On the other hand, they’re probably less likely to remember specific details of a lecture or textual manual. Incorporating videos will ensure that employees are both engaging in the training process and absorbing the content.
- Beneficial Insights. Distributing training materials in video format also allows for tracking progress among employees and compiling data for process improvements. If there are specific points in a video that are unclear, those can be addressed and revised. Making changes to digital videos is also easier than following a paper trail to revise hard copy manuals throughout the company.
- Learning Style Accommodation. The brilliant diversity of our workforce also means that there will be many different learning styles. Not everyone can absorb information by reading or listening alone, so videos are a great tool to meet individual needs. Visual, auditory, and kinesthetic learners can all benefit from engaging training videos, thus ensuring no one is left behind in the process.
There are even more benefits to creating training videos that are not detailed here. For more insight into how your business can benefit from this process, please contact our video experts at Cinecut Creative today!
Putting the final touches on a marketing video and preparing for distribution is a rewarding time. Now that the filming and editing stages are done there is great content to be shared with the world! It can be tempting to simply embed the video onto the company website and let it share itself, but there is a better way.
Social media platforms come in many forms and each one has a unique design to enhance the user experience. This means that the same video that is successful on YouTube won’t see the same success on Instagram. Luckily, there are ways to navigate each platform and post effective content.
Our experts at Cinecut Creative recommend learning the following information about various platforms to use video content effectively.
- Millions of people scroll through Facebook Newsfeeds every day. So with such a large audience and Facebook algorithmically prioritizing video content, it’s a perfect platform for sharing. It’s best for short videos around 1-2 minutes that are fun or informative since users are browsing quickly. In addition, Facebook autoplays videos without sound, so videos that make sense without sound are ideal.
- When visiting YouTube, users are specifically browsing for videos and will likely be more open to longer, more complex content. For this reason, there is no video length limit and content choice could include anything from product demos to educational videos.
- Like Facebook, Instagram videos autoplay on silent and are limited to 15 seconds. This makes it ideal for visually stunning videos like teasers, brief trailers, direct messages from the company, etc. Incorporating relevant hashtags will ensure that video content
- Although not a huge platform for video, Twitter can be a quick springboard for content that drives users elsewhere based on calls to action. With a length limit of 30 seconds, teasers are best in order to get users to link to website content with full-length versions.
Videos aren’t necessarily a “one size fits all” for each platform, but using them respectively will benefit users in the end since they get the ultimate experience. Contact us at Cinecut Creative today for more information on how to effectively distribute your video content!
Now that a Raleigh business has seen the power of video and has decided to start filming, the question is…. what’s needed for a successful shoot. This is a great video production question, since production has many moving parts and requires specific planning and materials in order to go smoothly.
Our video experts at Cinecut Creative share five items that are necessary for production crews to have before and during filming.
- Specified Roles for Team Members. Since there are many people involved with shooting a video, from technical crews to creative directors, it’s important to make sure everyone involved has a clearly defined role. This will ensure that nobody feels overwhelmed, or as if someone else is encroaching on their responsibilities within the project.
- Completed Scripts. These will share the overall content and direction of the video, so having them finalized prior to the shoot will benefit the whole team. This includes both speech and A/V scripts. The A/V script outlines individual sections of the video, detailing the content and timing of what should appear. Having both of these items finished and distributed among the team before shooting will guarantee that everyone is on the same page.
- Images Music, and Animations. Graphics, animations, music, or clips from other videos are great additions to keep a business video dynamic. To help the editing team (and ultimately to keep from slowing that process down) try and compile desired stock photos/videos or other content and make it easily accessible, like uploading them all together into the cloud or onto a USB drive.
- Another way to help the editing team is by providing video timecodes to identify specific spots within the video footage that should be edited in some way. Whether it’s removing some shots or inserting a graphic, these codes will eliminate wasted time.
- An Established Due Date. Give the entire production crew a master deadline for a finalized product, as well as specific deadlines for milestones along the way. Again, this will keep everyone on the same page and eliminate any confusion or disagreements that could potentially arise.
The video filming process does not have to be a headache-inducing fiasco. Stepping into the filming period with these ideas in mind can allow for a great experience among the crew during the project. Contact us at Cinecut Creative for expert advice in video production!
So, after reading countless statistics and seeing the numerous benefits of using videos, your business has finally decided to improve current marketing strategies and begin video production.
However, great videos require a little more effort than simply showing up onsite with a camera in hand. In fact, like any good campaign there needs to be meticulous thought and planning before filming occurs.
Our video production experts here at Cinecut Creative recommend these four things to consider before beginning to shoot effective marketing content.
- What’s the Budget? One of the determining factors of production is analyzing budget constraints and planning accordingly. Contrary to what many may think, expensive equipment is not necessary for great productions. A passionate business owner with a vision and a smartphone can create high quality videos that reach and relate to the target audience.
- What’s the Video’s Style? Are you presenting a client testimonial, a product demonstration, or a 30-second clip with a clear call to action? Before approaching the production stage, this is a key step to cover in the developmental process. Pre-planning these ideas will make filming go smoothly since there is a distinct vision in mind.
- What Needs to Be Said? This is easily the most important part to consider before filming. All of the special effects and editing in the world won’t compensate for poorly organized and/or delivered content. In addition, it’s not just what’s said, but how it’s said. An enthusiastic, descriptive delivery will accomplish more than a few short words without much emotion.
- Will Other Materials Be Included? Essentially this means considering whether or not to incorporate infographics, animations, before/after shots, etc. These additions can definitely enhance a video’s appeal, but it’s important to not bombard the audience with so much activity that could potentially be distracting or confusing.
There are many ways to produce a great video, and businesses that see the most success in their productions have dedicated time to planning effectively. Contact us at Cinecut Creative to receive industry-leading insight into producing marketing videos that will wow your target audience!