Business owners that have started to implement video marketing strategies can attest to how powerful they are as a tool to reach an audience. However, some may not be seeing the desired benefits such as increased conversion rates. This may be due to a problem that’s easy to fix: the videos aren’t getting enough views.
This is no problem for our video experts at Cinecut Creative, who specialize in helping businesses and marketers get the best out of their video content.
3 things to consider when looking to increase the amount of views your video receives:
- SEO Optimization. Put yourself in the shoes of the target
audience: how are they finding videos in the first place? Most likely they will run a keyword search and sift through content from there. Make sure the video’s description, transcript, category, and other data points include those keywords so that the video is initially pulled in the search. Then, include a click-worthy title and a captivating thumbnail to further entice them into viewing.
- Ask for Subscriptions. Maybe viewers aren’t aware that there is new video content for them to enjoy. A simple solution is to create a channel for them to subscribe to where new videos are presented to them automatically, without the hassle of a search on their end. This also helps foster accountability for consistent new video uploads, don’t let the people down!
- Organize the Content. Sloppy organization is an easy way to lose viewer interest. They may love the content they’re seeing and want more, but they can’t find it, or the videos play out of sequence (if there is one intended). Creating a channel and organizing it well with playlists per topic is an effective method for maintaining viewer interest and making their experience as seamless as possible.