3 Common Reasons Why Marketing Campaigns Fail

For small business owners, it is crucial to have a solid marketing campaign to drive business and boost visibility. There are numerous resources to utilize including social media, videos, and other online strategies. However, marketing campaigns are not foolproof, and sometimes they miss the mark.Marketing Fail

Luckily, identifying the root of a failed campaign is rather easy after evaluating the data. After finding these stumbling blocks, the strategy can be reworked to achieve different results.

3 of the most common reasons marketing campaigns fail are:  

  • Didn’t Reach the Target Audience: It’s a plain fact that a marketing campaign will fall flat immediately if the message goes to the wrong audience. Businesses should evaluate the demographics of the people they’re attempting to connect with and then appeal to them directly. Learn what they read or what their main pain-point is and use that information to reach them more effectively.
  • Sent the Wrong Message: Conversely, the strategy may reach the right audience, but the message wasn’t relevant. This ties into knowing the target audience thoroughly, so understanding what they need and when they need it. Keep their persona in mind as the content is developed so it meets their needs.
  • The Timing Was Off: Sometimes all aspects of the strategy are executed flawlessly but the end goals are still not met. This could be due to timing, overall. The audience may benefit from a service or product, but if it doesn’t meet their current needs they’re won’t buy. When a marketing campaign is strategically timed, business owners will see more success from their efforts overall.

With so many resources available for video marketing services, it can be overwhelming for a business owner who is just getting started. The video experts at Cinecut Creative specialize in producing high-quality videos to aid in the marketing process. From testimonials to introduction videos, your business will be off to a great start. Contact us today to learn more about video marketing today!

How Video Marketing Grows a Business

Creating a video marketing plan is fundamental to growing a business. Video is a popular marketing medium for businesses to connect with their clients/customers. A video marketing plan consists of website videos as well as social media videos. Depending on the digital marketing campaign, videos can help form an engaging sales pitch or detail more about the company. Cinecut Creative helps businesses create a web marketing videos for their marketing campaigns and websites to help them grow.

3 ways video marketing grows a business are:

  1. Viewer engagement: Videos help explain website content while also acting as an engagement booster. The video’s storyline should inspire people to continue engaging with the business’s website and social media platforms. Analyzing the demographics of viewers also helps businesses to determine the audience that the video needs to access.
  2. Business Awareness: Making more people aware of the business transfers into new clients/customers that can refer the products/services to other people. The best business videos are the ones that people want to share. Increasing inter-networking with video sharing helps to generate more awareness of the business. Making sure that the business’s website has video social media plugins allows the viewers to share the content.
  3. Client/Customer Loyalty: Having a face to the company that is represented in the video marketing campaign can make customers connect with the company. When a client/customer has a great experience with the product/service, they will keep coming back and will refer other people to their network. Videos have a way of summarizing a process or product description that helps to engage the client/customer.

Cinecut Creative, a professional video production company in Raleigh, NC helps business who are considering a video marketing campaign. Contact Cinecut Creative today for all video production and video marketing inquiries.

How a Video Improves a Website for a Business

Videos help businesses to not only talk about their services, but also give more insight into who is interacting with the website. Having this insight is crucial to knowing the audience of the business. Videos are a way to widen the business’s viewership. Also, they direct web traffic to the existing audience. Cinecut Creative creates videos that can build upon previously established website interaction in hopes to connect with the next client that interacts with the website.

3 ways a video improves a website for a business are:

How a Video Improves a Website for a Business

  • Boosting engagement: In terms of engagement, a video should bring about a call to action by the viewer. They should feel engaged to want to know more and click through more pages to gather more information. When embedding a video into a web page, the video can also have keywords in its sub text that will make the web page rank higher when searched by a user. Make the video have a searchable title and description filled with keywords.
  • Analyzing viewership: A business should know who is interacting with the website and how they can capitalize off that interaction. Widening the viewership helps to widen the awareness of the business’s presence while also finding ways to keep the viewers on the site longer. If the website is focusing on a super specific audience, a video may broaden the reach of the business.
  • Sharing through social media: Make sure that the video and webpage are equipped with social media plugins for viewers and users to share the content. Social media sharing is the easiest way for a business to gain more interaction. People from different networks that act as influencers will let others know of the business and its services.

With a professional video production company, making videos for a business’s website is an easy process. For all video production and video marketing questions, contact Cinecut Creative, a local video production company in Raleigh, NC.

3 Crucial Factors of Producing a Great Marketing Video

Marketing video production has a selection process and timeline that involves many factors. Decisions are made throughout the process that involve adjusting the budget and editing video content. These decisions should always keep the best interest of the business in mind. Cinecut Creative knows how to make these video production decisions while also creating content that works well with the business.

3 important factors for marketing video production are:

Marketing Video Production

  • Developing Content: A successful marketing video has a theme that is explained in three parts: introduction, short sales pitch/summary, and closing. The amount of content correlates with the length of the video. Succinct yet informative videos not only keep the viewer engaged, but also keep the video production costs low. Longer videos require more content creation and editing as well as a bigger budget for location rental and videographer payment.
  • Picking a Location: The backdrop of a marketing video is important because it sets the tone for the entirety of the video. Shooting a video onsite also requires location rental fee and scheduling ahead of time. Depending on the business and its products/services, the location varies from a green screen, a city/nature landscape, or an office setting. Remember to make sure all the permits are in order, if choosing to produce a video onsite.
  • Selecting Actors: It is important to have actors that are consistent throughout the marketing video. A large pool of actors and extras requires a bigger budget. Some marketing videos do not include actors, but instead have a voiceover. Pick someone that enunciates their speech that will also command the viewers’ attention.

Remember to hire professionals that know how to create a marketing video that achieves the goal of the business. For all video production inquiries, contact the experts at Cinecut Creative!

How to Spruce Up Web Page Design with Video Marketing

Businesses that lack videos on their website may be losing web traffic. Users want to gather information about the business and its products and services. An introductory video works as a short sales pitch to garner the users’ attention and call-to-action. Videos can also serve other purposes when placed on other web page tabs.

3 ways to utilize video advertising when designing a web page:

  • Home Page Video: After inserting the major information at the top of the web page such as business name, logo, social media plugins, and tabs, make sure to put in the business purpose question followed by the business introductory video. The home page should be easy on the eyes, but still informative. Also, put contact information on the home page because it is the most searchable page for the business.
  • Services/Products Tabs Videos: Defining the services/products offered is vital to the user’s understanding of the business. Each tab acts as a general point for the video to market and define the service. These videos tend to be shorter than the introductory video, but give more specific information. Instead of a lengthy, long-winded paragraph detailing services, create the personal approach by inserting a video that engages the users’ attention to certain aspects of a service/product.
  • About Us Page Video: This video answers two questions: “How did this business grow over the years” and “How did the idea for the business come about?” This video is personal to every business and also helps the users personally engage with the business in order for them to see how the business has achieved its goals. Creating user loyalty is key to the sustainability of the business and it is key to the referral process.

Videos engage the web page user and encourage them to click through multiple tabs to learn more about the business. Cinecut Creative builds videos for businesses that help fill the gaps in the web page design that were previously filled with lengthy, vague, or unexplained text/content. For more information on how to add videos to a business page, contact Cinecut Creative.

How to Introduce Your Business Through Video

For small businesses looking to extend their reach and grow their online presence, video marketing is a perfect solution. The video medium is taking businesses to the next level, providing them with long-lasting marketing tools and opening the door for communication between customers.

The best way to get started is to produce a video that introduces the business. Our creative team at Cinecut Creative has a few tips to help video newcomers make a proper introduction!

5 tips to aid businesses looking to produce stellar introduction videos are:

  • Keep it Simple. No need for flashy bells and whistles just yet since you don’t want to risk
    overwhelming the viewer with too much going on. State the company name, explain the mission statement, address the target audience’s pain point and how the business can alleviate that pain. Talk about the owner, the staff, and other insightful talking points that will get the viewer engaged.
  • Write a Script. Introduction videos should be conversational, so you don’t necessarily want to read straight from a cue card. However, it’s also good practice to be prepared. Very rarely do the right words fall out of thin air on command, so take the time to write out what is important to say, and then play around with the delivery to create a dynamic dialogue that will appeal to viewers.
  • Have Fun. If the goal is to get people onboard with the company, a great way to foster that sense of loyalty is by simply being human! Whether it’s the company’s culture or products that make it unique, a positive attitude will do wonders for how viewers receive the information.
  • Encourage Feedback. The only way to know if the video is successful or comprehensive enough is to get feedback on viewer reception. If the video is uploaded to a channel where comments can be enabled, then encourage the viewers to leave their impressions!
  • Call to Action. Along with encouraging feedback, you don’t want to leave the audience hanging when the video is over. What should they do next? Tell them!

Ultimately, there’s no wrong way to introduce your business to the world through video. Remember to have fun, be informative, and attempt to engage with the viewers! For more information on how to get started, contact our experts at Cinecut Creative!

How to Define Your Target Audience for Video Marketing

A good video marketing campaign is like a recipe -it takes several key ingredients to get the desired outcome. Many business owners believe the most important ingredients to be the aspects of the video itself. After all, what is a great video without cutting-edge editing, animations, and other effects?

However, it should be noted that even the most stunning video will be ineffective if it reaches the wrong people. This is why targeting an audience and learning everything about them is a crucial step in the video marketing process. So, how exactly do businesses get an insight into who their videos should reach?

Our experts at Cinecut Creative suggest that businesses use the following strategies to define a target audience and how to reach them.

  • Determine Demographical Information. Take a step back and determine who would benefit most from the company’s products or services. How old are they? Are they predominantly male, female, or both? Where do they live? What do they watch? What’s their income? Answering these questions will provide a solid foundation to appeal to them.
  • Analyze their Search Techniques. What platforms are they using? What keywords are they searching for? How long are they watching the videos they choose? These pieces of information will help to tailor the video during the production and distribution stages so as to reach the targeted audience successfully.
  • Check Out the Competition. No harm in seeing what your competitors are doing, if it’s working for them at least (definitely don’t want to mimic poor techniques). Take a look at the type of content that is appealing to their audience, how they distribute it, and other factors that influence a video’s reach.

Defining and reaching your target audience is important for seeing success when implementing a video marketing campaign. For more information on how to target them, or tools that are useful for doing so, contact us at Cinecut Creative today!

How to Widen Your Video’s Viewership

Business owners that have started to implement video marketing strategies can attest to how powerful they are as a tool to reach an audience. However, some may not be seeing the desired benefits such as increased conversion rates. This may be due to a problem that’s easy to fix: the videos aren’t getting enough views.

This is no problem for our video experts at Cinecut Creative, who specialize in helping businesses and marketers get the best out of their video content.

3 things to consider when looking to increase the amount of views your video receives:

  • SEO Optimization. Put yourself in the shoes of the target
    audience: how are they finding videos in the first place? Most likely they will run a keyword search and sift through content from there. Make sure the video’s description, transcript, category, and other data points include those keywords so that the video is initially pulled in the search. Then, include a click-worthy title and a captivating thumbnail to further entice them into viewing.
  • Ask for Subscriptions. Maybe viewers aren’t aware that there is new video content for them to enjoy. A simple solution is to create a channel for them to subscribe to where new videos are presented to them automatically, without the hassle of a search on their end. This also helps foster accountability for consistent new video uploads, don’t let the people down!
  • Organize the Content. Sloppy organization is an easy way to lose viewer interest. They may love the content they’re seeing and want more, but they can’t find it, or the videos play out of sequence (if there is one intended). Creating a channel and organizing it well with playlists per topic is an effective method for maintaining viewer interest and making their experience as seamless as possible.

There are more tips and tricks to utilize for businesses to see results in their video marketing campaigns. Interested in learning more? Contact us at Cinecut Creative today!

What to Add to Videos to Boost Them to the Next Level

For most businesses looking to grow their online presence, video marketing is a go-to strategy to get started. But, there may be some who’ve uploaded a few videos that aren’t getting views, aren’t seeing many results, or perhaps they’ve plateaued and need a few tips for a boost to the next level.Marketing Videos

There is good news for those stuck in a rut since many video and search engine gurus are releasing tips and tricks to help businesses see the results they’re aiming for.

4 tips from our video gurus at Cinecut Creative to help take business videos to the next level are:

  • Use Storytelling Techniques. This is pretty simple to accomplish, and can be incorporated in many ways. Some videos fall flat because they aren’t engaging, or viewers don’t necessarily see the point in continuing to watch. By providing them with characters involved in a story arch, the door opens up for them to stay tuned for the next installment in, what may come to be, a video series.
  • Add an Interactive Transcript. These are awesome and tie-in directly to the video itself. It’s a JavaScript plugin that displays a scrolling transcript aligned with the speech in the video. Users can click on any word of the transcript to jump to that point in the video. This enhances the user experience and keeps them engaged with the video content.
  • Add Closed Captions. HMTL5 makes this an easy addition, so the video editing process won’t be derailed by including text. This can help increase the amount of time viewers spend with a video, since our brains naturally want to read text when it’s displayed. Also, it can benefit viewers who may not have access to sound at the time of watching the video.
  • Use SEO Tricks. When the video is being uploaded and distributed, litter it with keywords. Use the title and description areas to incorporate tags and keywords that the bots will crawl through and display in user search results.

Utilizing these ideas will surely help any video get a quick boost in visibility and promote viewer engagement. Need more information on how to incorporate these ideas? Contact us at Cinecut Creative!

4 Ways to Create a Successful Video Marketing Strategy

Making the decision to integrate video into your current marketing strategy was a great one. But now where do you start? There are plenty of results to be excited about, but having a solid plan to ensure those results are seen is the most important.

The best way to see success is to create a living marketing plan to drive video production and distribution. Start simple and allow room for growth because the first round of statistics might show where improvements are necessary.

Our experts at Cinecut Creative share four ways to create a video marketing strategy that is sure to see success: 

  • Start with a Mission Statement. Knowing exactly what you’re producing, who you’re producing it for, and what you expect from it are the key points to focus on in the beginning. Determine the target audience and form a thorough understanding of their needs and how you plan to address them.
  • Determine Video Content. Depending on what your business’s overall goals are will determine what types of video content are best suited for the job. For example, simple product descriptions to boost brand awareness might include a how-to video of some sort. It could be either something basic like how to use it, or how it was innovated in the first place.
  • Decide Who Will Produce It. Will production occur in-house or will it be outsourced to another company? Along with filming, there are many other roles that need to be filled such as who writes the script, who organizes the shoot, who edits the content, etc. Having these roles clearly defined and filled in the beginning will eliminate any strife down the line due to blurred lines in responsibilities.
  • Measure Their Performance. Instead of feeling intimidated by user data, allow it to empower you! There are key insights into whether the video content is working or not. These insights provide more direction for where to take the campaign overall or maybe how to tweak the next video.

Don’t settle for a basic marketing strategy that puts you on par with the competition. Instead, put time and effort into planning so that no time or money is wasted on creating purposeless content. Need help? Contact our video production experts at Cinecut Creative!