How to Distinguish a Company from Competitors with Videos

Companies can find themselves evenly matched with their competitors in terms of trying out the same marketing strategies. Make the extra effort by inputting videos into business websites and social media platforms that are formulated to distinguish a company from their competitors. Videos are a popular medium for companies to make their values and products/services known to consumers. Cinecut Creative has compiled a list of video tips to help companies, who want to distinguish themselves from their competitors.Raleigh video production

5 video production tips to help companies differentiate themselves from competitors are:

  1. Make the company have a “face”: This means that a company should have a spokesperson/ representative that is at the forefront of the videos. Usually, the “face” is a way for consumers to recognize the company.
  2. Solidify company values: Make sure that the video is exhibiting the company’s values and conduct. Some companies can find themselves caught up in trying too much, which makes the overall message of the company lost. Each business video should have a purpose, but also an underlying tone of the company.
  3. Succinct product/service explanation: Keep the demonstration/ explanation short and to the point. This helps to keep the viewer engaged and also makes the company look like they nailed down a sales pitch. Also, creating a storyline for these videos helps to ensure brevity and consumer wide understanding.
  4. Visually appealing videos: Make sure to pick a professional video production company that has a great understanding of the industries in the area. The video production company should communicate with the business to see what would be best visually for the video’s purpose. Also, the video should be innovative and engaging to the viewer.
  5. Call-to-action closing: Master a closing that keeps the viewers interested in the website, social media platforms, and more. The longer the computer user is engaged, the better the chance the computer user will turn into a loyal customer.

For all video production inquiries, contact Cinecut Creative, a local video production company in Raleigh, NC. They have an understanding of various industries and competitors in the area. Stand out among the competition with specialized business videos!


How a Video Improves a Website for a Business

Videos help businesses to not only talk about their services, but also give more insight into who is interacting with the website. Having this insight is crucial to knowing the audience of the business. Videos are a way to widen the business’s viewership. Also, they direct web traffic to the existing audience. Cinecut Creative creates videos that can build upon previously established website interaction in hopes to connect with the next client that interacts with the website.

3 ways a video improves a website for a business are:

How a Video Improves a Website for a Business

  • Boosting engagement: In terms of engagement, a video should bring about a call to action by the viewer. They should feel engaged to want to know more and click through more pages to gather more information. When embedding a video into a web page, the video can also have keywords in its sub text that will make the web page rank higher when searched by a user. Make the video have a searchable title and description filled with keywords.
  • Analyzing viewership: A business should know who is interacting with the website and how they can capitalize off that interaction. Widening the viewership helps to widen the awareness of the business’s presence while also finding ways to keep the viewers on the site longer. If the website is focusing on a super specific audience, a video may broaden the reach of the business.
  • Sharing through social media: Make sure that the video and webpage are equipped with social media plugins for viewers and users to share the content. Social media sharing is the easiest way for a business to gain more interaction. People from different networks that act as influencers will let others know of the business and its services.

With a professional video production company, making videos for a business’s website is an easy process. For all video production and video marketing questions, contact Cinecut Creative, a local video production company in Raleigh, NC.


How to Introduce Your Business Through Video

For small businesses looking to extend their reach and grow their online presence, video marketing is a perfect solution. The video medium is taking businesses to the next level, providing them with long-lasting marketing tools and opening the door for communication between customers.

The best way to get started is to produce a video that introduces the business. Our creative team at Cinecut Creative has a few tips to help video newcomers make a proper introduction!

5 tips to aid businesses looking to produce stellar introduction videos are:

  • Keep it Simple. No need for flashy bells and whistles just yet since you don’t want to risk
    overwhelming the viewer with too much going on. State the company name, explain the mission statement, address the target audience’s pain point and how the business can alleviate that pain. Talk about the owner, the staff, and other insightful talking points that will get the viewer engaged.
  • Write a Script. Introduction videos should be conversational, so you don’t necessarily want to read straight from a cue card. However, it’s also good practice to be prepared. Very rarely do the right words fall out of thin air on command, so take the time to write out what is important to say, and then play around with the delivery to create a dynamic dialogue that will appeal to viewers.
  • Have Fun. If the goal is to get people onboard with the company, a great way to foster that sense of loyalty is by simply being human! Whether it’s the company’s culture or products that make it unique, a positive attitude will do wonders for how viewers receive the information.
  • Encourage Feedback. The only way to know if the video is successful or comprehensive enough is to get feedback on viewer reception. If the video is uploaded to a channel where comments can be enabled, then encourage the viewers to leave their impressions!
  • Call to Action. Along with encouraging feedback, you don’t want to leave the audience hanging when the video is over. What should they do next? Tell them!

Ultimately, there’s no wrong way to introduce your business to the world through video. Remember to have fun, be informative, and attempt to engage with the viewers! For more information on how to get started, contact our experts at Cinecut Creative!


How to Widen Your Video’s Viewership

Business owners that have started to implement video marketing strategies can attest to how powerful they are as a tool to reach an audience. However, some may not be seeing the desired benefits such as increased conversion rates. This may be due to a problem that’s easy to fix: the videos aren’t getting enough views.

This is no problem for our video experts at Cinecut Creative, who specialize in helping businesses and marketers get the best out of their video content.

3 things to consider when looking to increase the amount of views your video receives:

  • SEO Optimization. Put yourself in the shoes of the target
    audience: how are they finding videos in the first place? Most likely they will run a keyword search and sift through content from there. Make sure the video’s description, transcript, category, and other data points include those keywords so that the video is initially pulled in the search. Then, include a click-worthy title and a captivating thumbnail to further entice them into viewing.
  • Ask for Subscriptions. Maybe viewers aren’t aware that there is new video content for them to enjoy. A simple solution is to create a channel for them to subscribe to where new videos are presented to them automatically, without the hassle of a search on their end. This also helps foster accountability for consistent new video uploads, don’t let the people down!
  • Organize the Content. Sloppy organization is an easy way to lose viewer interest. They may love the content they’re seeing and want more, but they can’t find it, or the videos play out of sequence (if there is one intended). Creating a channel and organizing it well with playlists per topic is an effective method for maintaining viewer interest and making their experience as seamless as possible.

There are more tips and tricks to utilize for businesses to see results in their video marketing campaigns. Interested in learning more? Contact us at Cinecut Creative today!


5 Iconic Examples of Effective Humor in Video Advertising

Utilizing humor in video advertising can have great benefits for businesses looking to establish a connection with their audience. Some may say that it’s too bold a move -who knows who will be offended? But there are several companies who have employed humor as an advertising technique and it worked out quite well for them. It’s all about knowing your audience and giving them content they’ll appreciate!

Here are Cinecut Creative’s favorite iconic examples of companies that totally nailed using humor in their video advertisements:

  • Old Spice. We all know that perfect guy that can make diamonds fall out of his hands. These ads work because they appeal to both men and women, and they do so without putting either group down. In addition to giving their audience hilarious videos, they constantly deliver wit via their social media accounts.
  • State Farm. Admit it, when you meet someone named ‘Jake’, you think of Jake from State Farm. Insurance is a highly-saturated market, and State Farm’s use of quick, memorable content is a big reason why they’ve risen to the top.
  • Dollar Shave Club. This company debuted their product with enthusiasm and without hesitation. The premier advertisement is a bit absurd, but it’s a great way for a new company to introduce themselves in a competitive market.
  • Another ferocious contender in the insurance industry is GEICO. They have multiple recurring campaigns including the Gecko, the Cavemen, and the ever-hilarious Hump Day Camel. They’re a massive brand with humorous qualities that secures their presence in the market.
  • Clean. Super Bowl LI was one for the record books itself, but another great souvenir we get to take away is the hilarious Mr. Clean commercial sporting the animated mascot cleaning enticingly. It resonates with many people, making its presence known by relating to the audience in a personal way.

Incorporating humor in video advertising enables businesses to bond with their audience and gain their trust. Have a vision? Reach out to our production experts at Cinecut Creative to see it come to life!


What to Add to Videos to Boost Them to the Next Level

For most businesses looking to grow their online presence, video marketing is a go-to strategy to get started. But, there may be some who’ve uploaded a few videos that aren’t getting views, aren’t seeing many results, or perhaps they’ve plateaued and need a few tips for a boost to the next level.Marketing Videos

There is good news for those stuck in a rut since many video and search engine gurus are releasing tips and tricks to help businesses see the results they’re aiming for.

4 tips from our video gurus at Cinecut Creative to help take business videos to the next level are:

  • Use Storytelling Techniques. This is pretty simple to accomplish, and can be incorporated in many ways. Some videos fall flat because they aren’t engaging, or viewers don’t necessarily see the point in continuing to watch. By providing them with characters involved in a story arch, the door opens up for them to stay tuned for the next installment in, what may come to be, a video series.
  • Add an Interactive Transcript. These are awesome and tie-in directly to the video itself. It’s a JavaScript plugin that displays a scrolling transcript aligned with the speech in the video. Users can click on any word of the transcript to jump to that point in the video. This enhances the user experience and keeps them engaged with the video content.
  • Add Closed Captions. HMTL5 makes this an easy addition, so the video editing process won’t be derailed by including text. This can help increase the amount of time viewers spend with a video, since our brains naturally want to read text when it’s displayed. Also, it can benefit viewers who may not have access to sound at the time of watching the video.
  • Use SEO Tricks. When the video is being uploaded and distributed, litter it with keywords. Use the title and description areas to incorporate tags and keywords that the bots will crawl through and display in user search results.

Utilizing these ideas will surely help any video get a quick boost in visibility and promote viewer engagement. Need more information on how to incorporate these ideas? Contact us at Cinecut Creative!