As businesses grow and expand, many new employees begin the on-boarding process and must go through training. For decades, individual or class training has taken place in-person and on-site. However, there’s a more efficient way to instruct new hires or to ramp-up current employees on new technology.
Training videos are an invaluable resource in this regard. They are easily distributed and accessible to anyone with an internet connection, making them an ideal method of providing consistent information to people on a larger scale.
Our video production experts at Cinecut Creative share four advantages to creating business training videos for today’s workforce:
- Cost Effectiveness. Planning and executing in-person training classes can be both time-consuming and expensive. Between travel arrangements for corporate trainers to producing training materials for employees, there are numerous factors to consider. Utilizing the power of video can help to alleviate the demands that in-person training requires, especially when looking at total costs.
- Employee Engagement. Videos have been shown to be an effective tool used to keep people engaged. Also, they’re memorable to those who view them. For example, 80% of viewers recall a video ad they’ve viewed in the last 30 days. On the other hand, they’re probably less likely to remember specific details of a lecture or textual manual. Incorporating videos will ensure that employees are both engaging in the training process and absorbing the content.
- Beneficial Insights. Distributing training materials in video format also allows for tracking progress among employees and compiling data for process improvements. If there are specific points in a video that are unclear, those can be addressed and revised. Making changes to digital videos is also easier than following a paper trail to revise hard copy manuals throughout the company.
- Learning Style Accommodation. The brilliant diversity of our workforce also means that there will be many different learning styles. Not everyone can absorb information by reading or listening alone, so videos are a great tool to meet individual needs. Visual, auditory, and kinesthetic learners can all benefit from engaging training videos, thus ensuring no one is left behind in the process.
There are even more benefits to creating training videos that are not detailed here. For more insight into how your business can benefit from this process, please contact our video experts at Cinecut Creative today!