Marketing video production has a selection process and timeline that involves many factors. Decisions are made throughout the process that involve adjusting the budget and editing video content. These decisions should always keep the best interest of the business in mind. Cinecut Creative knows how to make these video production decisions while also creating content that works well with the business.
3 important factors for marketing video production are:
Developing Content: A successful marketing video has a theme that is explained in three parts: introduction, short sales pitch/summary, and closing. The amount of content correlates with the length of the video. Succinct yet informative videos not only keep the viewer engaged, but also keep the video production costs low. Longer videos require more content creation and editing as well as a bigger budget for location rental and videographer payment.
Picking a Location: The backdrop of a marketing video is important because it sets the tone for the entirety of the video. Shooting a video onsite also requires location rental fee and scheduling ahead of time. Depending on the business and its products/services, the location varies from a green screen, a city/nature landscape, or an office setting. Remember to make sure all the permits are in order, if choosing to produce a video onsite.
Selecting Actors: It is important to have actors that are consistent throughout the marketing video. A large pool of actors and extras requires a bigger budget. Some marketing videos do not include actors, but instead have a voiceover. Pick someone that enunciates their speech that will also command the viewers’ attention.
Remember to hire professionals that know how to create a marketing video that achieves the goal of the business. For all video production inquiries, contact the experts at Cinecut Creative!
For small businesses, creating strategic marketing plans may seem overwhelming as there are many tactics to choose from. Between social media, email, radio and more, endless options may leave business owners wondering where to start.
The video production experts at Cinecut Creative believe that small businesses in the Triangle will benefit from getting their brand recognized; what is the best way to do that? By using video content that gives the business a face and personality.
Small business owners should remember these three things when considering video content for marketing purposes:
Videos are Popular.Videos are increasing in popularity for a reason –they’re successful and can be shared easily –so business owners should consider allocating funds specifically for video ads. Yes, they may cost a pretty penny, but there are options if your business does not have a large budget for video production. Stimulating music coupled with still photos and voice-overs are an effective way to introduce your business to the community, without breaking the bank with excessive editing and digital effects.
Personality and Humor. According to Burst Media, comedy is the most popular form of online video content ranking at 39%, followed by news (33%) and music (31%). This doesn’t mean your business needs to stage a slapstick routine to generate views, but it does indicate a certain preference among viewers. Humanizing your business videos with personality and humor will help to engage viewers while encouraging them to relate to your brand on a personal level.
Videos are Viewed Most on Mobile Devices.92% of mobile video consumers will share videos with others, according to Invodo. This is good news for small businesses that are posting video content on multiple platforms. Creating YouTube channels, Facebook business pages, Twitter accounts, or LinkedIn profiles and uploading business videos will ensure that they are viewed and then shared easily by users.
Videos open the door for potential customers to get a feel for your business by introducing them to the company in an informative and entertaining way. Contact us today at Cinecut Creative to see how we can help your small business get started!
Today, the average person will spend more time online than with any other form of media combined. Each day we are exposed to roughly 5,000 advertisements and brands, either by walking down the street, scrolling through social media newsfeeds on a smartphone, or watching YouTube videos.
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The digital marketing domain seems to be a wasteland of content that exists only to sell. So how do we ensure that a brand stands out and makes solid connections? At Cinecut Creative, a high-end video production company in Raleigh, NC, we are passionate about helping businesses establish trust with customers through the use of captivating video content. Online videos provide a way for customers to engage with and relate to a brand long before a service or transaction occurs.
How video production in business can help to humanize a brand:
Appealing to the senses. Videos go viral for a reason. With endless feeds of content begging for our attention, creative marketing is needed to catch a potential customer’s eye. Using quality video production techniques, Cinecut Creative can deliver visually stunning business and marketing videos.
Initiating a Dialogue. Communication is key in business. Highlighting the human aspects behind a brand with informative and personal video content is a way to open a line of communication between the customer and the company. This is where Cinecut Creative can help you; contact our team today for more information.
Building Trust.People do business with people they like and trust. Using client testimonial videos is a great way for potential customers to receive a brand recommendation from a relatable source, which establishes trust and increases confidence in the brand itself.
As online users increase, a brand’s ability to connect with an audience through video content becomes vital. Interested in humanizing your brand? Contact the video production experts at Cinecut Creative of Raleigh, NC today!
