How to Use Video Marketing in Your Small Business

For small businesses, creating strategic marketing plans may seem overwhelming as there are many tactics to choose from. Between social media, email, radio and more, endless options may leave business owners wondering where to start.Raleigh Business Videos

The video production experts at Cinecut Creative believe that small businesses in the Triangle will benefit from getting their brand recognized; what is the best way to do that? By using video content that gives the business a face and personality.

Small business owners should remember these three things when considering video content for marketing purposes:

  • Videos are Popular. Videos are increasing in popularity for a reason –they’re successful and can be shared easily –so business owners should consider allocating funds specifically for video ads. Yes, they may cost a pretty penny, but there are options if your business does not have a large budget for video production. Stimulating music coupled with still photos and voice-overs are an effective way to introduce your business to the community, without breaking the bank with excessive editing and digital effects.
  • Personality and Humor. According to Burst Media, comedy is the most popular form of online video content ranking at 39%, followed by news (33%) and music (31%). This doesn’t mean your business needs to stage a slapstick routine to generate views, but it does indicate a certain preference among viewers. Humanizing your business videos with personality and humor will help to engage viewers while encouraging them to relate to your brand on a personal level.
  • Videos are Viewed Most on Mobile Devices. 92% of mobile video consumers will share videos with others, according to Invodo. This is good news for small businesses that are posting video content on multiple platforms. Creating YouTube channels, Facebook business pages, Twitter accounts, or LinkedIn profiles and uploading business videos will ensure that they are viewed and then shared easily by users.

Videos open the door for potential customers to get a feel for your business by introducing them to the company in an informative and entertaining way. Contact us today at Cinecut Creative to see how we can help your small business get started!