The best way to boost engagement on social media platforms is by connecting with the user! Video has been proven to be a reliable medium to do just that, since many social media users spend about 1/3 of their time online viewing videos.
So, what is the best content to post if you’re looking to boost engagement? Stories. Seriously! People love stories and if you give them something to look forward to once or twice a week, you’re guaranteed to see an increase in likes and shares!
3 ideas on potential video story motifs to boost your social media user engagement are:
- Behind the Scenes Footage. People love to feel like they’re getting secret or lesser known information. After all, how many can brag that they know exactly how TV dinners are made? Sharing some behind the scenes footage into your company will gives users a glimpse into how your business operates and how they could be a part of it themselves. Show them how you make the product, or how you came up with the business strategy in general.
- Personal Stories. Sharing personal information is a great way to relate to people. Does your target audience have a specific pain point you can address with a personal anecdote? Making your brand and business more relatable on a human level is a great strategy, and videos help to capture and share the human aspects of a business.
- Fictional Series. Releasing quick 2-3 minute videos once or twice per week is a great way to gain momentum in the social media world. There is a constant stream of content being uploaded and downloaded every second. Using a compelling fictional story with good acting that showcases company products or services is a good way to engage new and potential users since they’ll likely share the content with their friends and family too!
Social media has completely changed how we produce and distribute content, but having a virtual space to share ideas is a wonderful thing! Contact us at Cinecut Creative today to see how you can get the most out of your social media presence by using the power of video and story-telling!